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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Here's how you can build an email campaign in Klaviyo.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

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The 6 Risks of AI Content

Animalz blog

Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.”

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How to Use AI Marketing in your Marketing Strategy

Vision6

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. How can AI be used for marketing? How do you harness this power effectively?

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29 Tips to Improve B2B Email Campaign Performance

The Point

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Test one variable at a time.