Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Monitoring deliverability. Is the open rate dead?

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Privacy Protection Privacy Email Marketing Open Rate 145

SmartBug Media

OCTOBER 4, 2022

Data privacy is an increasingly important issue for people and email service providers (ESPs). This contributes to email deliverability, which is the process of delivering emails to a subscriber’s inbox , not their promotions or spam folder. It increases email deliverability. Why are ESPs skeptical of new domains?

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Domain Deliverability CAN-SPAM Template 98

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Privacy Protection Privacy Click Rate Custom Publishing 136

Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? What can you do to prepare?

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Privacy Protection Privacy Email Marketing Planning 105

ANNUITAS

AUGUST 13, 2013

The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points. Press Releases acquistion B2B Marketing Chris Arrendale Email Deliverability Email deliverability and privacy Get Me In The Inbox'

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Deliverability Privacy Paid Search Agency Press 100

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. In the United States alone, 16 different states are currently trying to create privacy laws as of May 2021. Compliance.

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Deliverability Work Management Marketing Management Marketing AI 110

Litmus

OCTOBER 21, 2021

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Lauren Meyer. Chief Marketing Officer, SocketLabs. Follow Lauren on LinkedIn and Twitter.

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Deliverability Privacy Protection Privacy Conference 73

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

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Deliverability CAN-SPAM Eloqua Privacy 100

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users. Get insights ?.

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Privacy Protection Privacy Open Rate Deliverability 87

Martech Advisor

FEBRUARY 21, 2020

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. The company plans to roll out solutions like Privacy Sandbox to protect the privacy and enable an ad-supported web experience.

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Privacy Acquisitions Mobile Advertising Paid Search Agency 120

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Deliverability Work Management Marketing Management Allocation 65

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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Privacy Protection Privacy Clickthrough Click Rate 71

ANNUITAS

JUNE 19, 2014

Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Email deliverability matters – it’s time to engage marketers.

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Deliverability Ideal Customer Profiles Opt-in CAN-SPAM 100

ANNUITAS

MARCH 5, 2013

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue.

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Deliverability CAN-SPAM Privacy Demand Generation 100

ANNUITAS

AUGUST 21, 2014

You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. Key deliverability metrics include measurements that indicate positive activities including engagement and conversion. Bounce Rate-. See more at: [link].

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Deliverability B2B Domain CAN-SPAM 100

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Related factors include intensifying consumer privacy regulations (e.g., The post Deliverability: Mission Critical appeared first on eDataSource.

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Deliverability Marketing AI Forrester CAN-SPAM 44

eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. General Data Protection Regulation - an EU law that provides data protection and privacy for all EU citizens. The post Deliverability Acronyms: A-Z appeared first on eDataSource. DEFINITION.

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Deliverability Phishing CAN-SPAM Privacy 51

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Gmail vs Hotmail vs Yahoo, etc) as a way to potentially identify a deliverability issue (i.e. This will continue to be a useful way to identify if your email program is potentially facing a deliverability issue.

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Privacy Protection Privacy Webinar Metrics Open Rate 65

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Monitor deliverability or inbox placement.

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Privacy Protection Privacy Marketing AI Tips 65

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

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Open Rate Privacy Protection Deliverability Privacy 107

ANNUITAS

SEPTEMBER 23, 2014

However, deliverability testing should always be part of every email marketer’s toolkit. Many of these tests can be automated and email deliverability teams and services (including ANNUITAS) run these for clients on a daily, weekly, and monthly basis. Want to learn more about email deliverability testing?

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Deliverability Domain Demand Generation Agencies Demand Generation 100

ANNUITAS

FEBRUARY 6, 2014

You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. Key deliverability metrics include measurements that indicate positive activities including engagement and conversion. Bounce Rate-.

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Deliverability B2B Domain Click Rate 100

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.

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Privacy Protection Privacy Deliverability CAN-SPAM 100

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it.

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Practices Ad Building Privacy Policies Deliverability 95

ANNUITAS

MARCH 11, 2013

Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue. As I explained in Part One of the Email Deliverability Drives Revenue post, it’s all about getting to the Inbox. Inactives are actually a big deal in your overall deliverability score.

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Deliverability CAN-SPAM Privacy Acquisitions 100

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

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Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

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Privacy Protection Privacy Webinar Metrics Opt-out 71

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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Privacy Privacy Policies Deliverability Demand Generation 100

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Marketing strategies face some headwinds in 2024.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Deliverability Top of Funnel Best Practices CAN-SPAM 184

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

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Outreach Email Marketing Optimization Lead Scoring 119

Webbiquity

JUNE 1, 2021

Mailchimp is a great choice when it comes to deliverability. With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Data privacy knowledge: While you can’t do anything about data privacy laws being upheld, you can ensure you know what you can and can’t do.

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Tips Privacy Advertising Agencies Marketing & Strategy 362

Zoominfo

DECEMBER 23, 2020

Check email deliverability rates 2. Finetune Your Data Privacy Efforts. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. Although notorious, this information has been valuable as usable contact data. Dive into New Verticals.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

ConvertKit

JANUARY 10, 2022

For example, Apple’s recent privacy changes, the promotions tab controversy, and that infamous ‘unsend’ option rolled out by Gmail years ago. From metrics to privacy to engagement and open rates, here’s everything the experts are betting on. Deliverability Defined Website. Try ConvertKit's deliverability in action.

Deliverability 89

Deliverability Open Rate Privacy Facebook 89

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. In the next decade, brands will have no choice but to embrace new privacy regulations. It shouldn’t. The result? Get your copy ?.

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Privacy Email Marketing Privacy Protection CAN-SPAM 59

ConvertKit

NOVEMBER 29, 2021

Changes to Apple’s privacy settings dethroned an already shaky measurement tool, albeit one many marketers loved to tout. Deliverability Defined 0218: Apple’s New Privacy Changes. Deliverability Defined Website. Try ConvertKit's deliverability in action. Try ConvertKit's deliverability in action.

Creativity 90

Creativity Deliverability Marketing & Strategy Privacy 90