Foundations of Data Privacy in Email Marketing

Litmus

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. Lesson 3: Privacy-Proofing. Canada’s Anti-Spam Legislation ( CASL ). Lesson 3: Privacy-Proofing.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. The post Are you ready for GDPR, Europe’s upcoming data privacy requirements? But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes!

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Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders.

Infographic – The Next Wave of Data Privacy Regulation

The Point

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers. The post Infographic – The Next Wave of Data Privacy Regulation appeared first on The Point.

Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. ” Whenever there are conversations around tightening anti-spam regulations, industry voices claim that stricter regulations will limit the effectiveness of the email channel, hurting businesses. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy.

GDPR and Email: Part 1, an Overview

Goolara

It was a long hard slog, but when the dust had cleared, the feeling was that the Council of the European Union and the European Parliament had a regulation that would satisfy the privacy issues inherent with any new or future technology, without hampering individual needs. Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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4 years ago, we asked leading experts for their email predictions for 2020. Were they right?

Litmus

Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Harry’s sent out an in-email quiz that you can interact with in your inbox to determine which body wash and soap sent might be best for you.

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Your Guide To Understanding Email Compliance and Security in Australia

Vision6

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Articles Data Privacy and Security Email Marketing

4 Ways to Address Privacy Concerns in Your Marketing

Hubspot

While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. There's an amalgam of privacy concerns users could run into or even violate when using a given social network.

CCPA: What B2B Marketers Need to Know

The Point

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for.

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Martech Cube: True Influence® Completes SOC 2 Customer Data Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

The Ultimate Email Marketing Glossary for 2022

SmartBug Media

A high bounce rate can hurt the overall send health of your IP address. CAN-SPAM. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

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True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data. Update Your Privacy Policy.

Morningstar: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

Seeking Alpha: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

TMCnet: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

Yahoo! Finance: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

Benzinga: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

MarketWatch: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy. PRINCETON, N.J.,

Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners.

How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. .

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior. Can you give us a sneak peek into your Litmus Live session?

True Influence Successfully Completes SOC 2 Type 2 Certification for Service Organizations, Meeting Security and Availability Standards

TrueInfluence

This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availability, processing integrity, confidentiality and privacy. . “As

How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. CASL is Canada’s Anti-Spam Law.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. CASL is Canada’s Anti-Spam Law.

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Email Deliverability Drives Revenue

ANNUITAS

The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . It’s always changing, so this means marketers must always be testing and be aware of changing laws regarding CAN-SPAM and other compliance and privacy related issues that affect digital marketers. Testing can help improve deliverability viability, so don’t despair. Spam filters: they change thousands of times a day.

Deliverability Acronyms: A-Z

eDataSource

CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Unsubscribes – Be aware, all unsubscribe links are needed in transactional messages so subscribers can opt-out from future emails.

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UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. There are email marketing laws. Surprise!

Will the demise of the third-party cookie crumble quality marketing?

Liveintent

“We’re really encouraging people to wake up and begin to understand there are things you can do today.” Silver compared the current privacy push to 2003, when the CAN-SPAM Act changed email marketing by giving consumers the ability to unsubscribe from content they didn’t want. Though the renewed focus on privacy presents its share of hurdles, Silver sees opportunities for the industry to evolve.

Which EU Countries accept B2B Emails post-GDPR?

PureB2B

Despite this progress for data privacy, one of the constant challenges for B2B businesses is marketing to companies within Europe. If someone has not opted out and you are doing business in an opt-out country, you can continue to communicate with them.

EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service).

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12 Examples of High-Converting Email Forms That Work Great for Ecommerce Stores

SendX

Source: Sumo This is nothing to be discouraged about, anything around 5% can be a rich number depending on the level of traffic you're bringing to your ecommerce store. This is especially popular for first-time visitors, where you can offer them a certain discount for their first purchase.

Email preference center tips: How to keep every subscriber happy

Litmus

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer.

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Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

Compliance obligations can be quite complex. The most common risks and requirements generally fall into four broad categories: Privacy and data security. Privacy and data security. A few of the relevant regulations include: CAN-SPAM (in the United States).