The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
Do the new Google/Yahoo deliverability rules make using a third-party list too risky? There are also steps you can take to ensure that any risk is minimized. House lists (customers, leads, and other opted-in contacts) are not immune. How should we approach the campaign differently?” Yahoo’s rules are expected to be similar.
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