campaign ROI Related Topics 
Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. The second is figuring out how to make those lead nurturing campaigns work harder.
Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
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SendX
DECEMBER 11, 2023
Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.
Visitor Queue
JANUARY 1, 2024
By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
As an attendee, you will: Gain a deeper understanding of what behavioral science is and how to best integrate it into direct mail campaigns 🔐 Acquire the knowledge and tools to optimize campaigns and achieve higher engagement, conversion rates, customer loyalty, and ROI 📊 See numerous examples of direct mail that demonstrate these effective (..)
Marketing Insider Group
APRIL 10, 2023
Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.
Marketing Insider Group
DECEMBER 20, 2022
Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. Each lead generation avenue comes with its own means of tracking data and ROI. Email campaigns.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies.
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Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. What gifting can do to increase ROI. There’s a lot of work that goes into it. This strategy can help you stand out and be the key differentiator in a crowded field.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
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Learn how to optimize email deliverability and drive greater email ROI. Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. What lands your email in the customer’s inbox? We’re here to help.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? How to repurpose videos throughout your marketing mix to increase ROI. We’ve boiled it down to five key steps. You’ll learn: Which video types to use on each of your channels.
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You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Techniques to build personalized campaigns & find the best prospects. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
As a result, they are not seeing the ROI that they anticipated. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. And much more.
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