3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? You do not want to be surprised by dwindling ROI data, and then put on the spot to explain it.

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How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. But now comes the big question: how can popups help you optimize your ROI for PPC ads?

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Measure Your Content Marketing ROI With These 10 Steps

Contently

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. For instance, a leading B2B software company that Contently partners with recently launched a large-scale content campaign that drove 22,000 leads.

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5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

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Big Data and Your Email Marketing Campaign

Zoominfo

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.

How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results. Choose a Professional Email Address For readers to engage and respond to your campaigns, using a professional email address is crucial to improving your credibility.

TCO vs. ROI: Which One You Should Use?

RockContent

The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. However, there are plenty of other tools you can use to identify your marketing campaigns’ success, and TCO is just one of them.

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What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. In this post, we will talk more about marketing ROI and the importance of this metric. How to calculate marketing ROI?

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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. This complex lifecycle makes it difficult to track and report on ROI for the various campaigns that touch prospects, especially at the granular level. In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.)

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group. Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns

Madison Logic

Measurement and optimization of multichannel marketing campaigns are a struggle for many B2B marketers. The post Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns appeared first on Madison Logic Blog.

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Measuring Marketing ROI – How to Calculate for Success

Bannerflow

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. A/B Test Your Paid Campaigns. Integrate Your Marketing Campaigns.

What ROI Can You Expect From a Successful Cold Outreach Campaign?

MarketJoy

Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. The cold outreach campaign is a telemarketing tactic that aims at targeting your potential clients through emails and phone calls. Email delivers the highest ROI.

Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer.

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. But the truth is that most marketing campaigns don’t need to be that complicated.

What is Marketing ROI and What is Considered Good?

Visitor Queue

Return on investment (ROI) is one of the most important metrics for determining the success of your campaigns. By tracking your ROI in your marketing campaigns, you are able to understand the effectiveness of your business’s marketing campaigns; but what is a good ROI for you?

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Invariably, bulk email campaigns, i.e, Source : oberlo But, do bulk email campaigns work for everyone? If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

SendX

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. It’s a sensational ROI, but how do you get to the point that you can run email campaigns like a true digital marketing expert? A report even reveals that marketers who used segmented campaigns noted a 760% increase in revenue.

4 Ways of Measuring Marketing ROI

Oracle

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result?

5 Tips For Improving Your Social Media ROI

Oracle

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. But as more and more of the buying cycle falls into the laps of marketers, we are increasingly being asked to prove the ROI of our efforts. However, when you start to track what you’re doing on social, you’re able to get a much clearer picture of your ROI.

7 Reasons Why an Email Outreach Campaign Fails

SendX

Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! It’s only going to raise the cost of your campaign, without bringing any ROI. Segmented campaigns drive a 760% increase in revenue.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Oracle

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Strategic ROI is a more holistic approach to understanding what marketing has invested in and what financial results have been delivered at global, product or regional levels. ” Marketing Executives, Start with Strategic ROI.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? According to Meagen Eisenberg, Vice President of Demand Generation, Docusign , one approach to tackling the challenge is to look at the overall awareness and engagement your campaigns generate in your target group and drill down on prospect behavior and metrics from there. Multichannel Marketing: 6 challenges for planning complex campaigns. Why Fear and ROI Should Never Drive Your Testing.

How to Clean Dirty Data and Increase Your Marketing ROI

Marketing Insider Group

From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group. Everyone knows that data is an integral part of a company. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […].

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Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? B2B Marketing Campaign Planning Content marketing Demand Generation Marketing Automation Uncategorized b2b demand generation marketing technology predictive analytics programmatic advertising techvalidate

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. How to Audit Your Email Campaigns. The steps below focus primarily on the manual components of your campaigns.

How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. On one hand, online campaigns deliver precise targeting and provide accurate measurement of ROI and this makes it attractive.

How big should your campaign budget be?

Biznology

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? The short answer: spend as much as delivers your threshold level of ROI. Or until the campaign fatigues, and dips below the required ROI hurdle rate.

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