Too Soon? The Case for Waiting to Measure Campaign ROI

Content4Demand

Your marketing ROI could well be higher than you think. According to LinkedIn Research , 77% of marketers are calculating ROI after a single month—despite the fact that most B2B sales cycles are much longer and have continued to expand during the pandemic.

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. But now comes the big question: how can popups help you optimize your ROI for PPC ads?

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

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Measure Your Content Marketing ROI With These 10 Steps

Contently

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. For instance, a leading B2B software company that Contently partners with recently launched a large-scale content campaign that drove 22,000 leads.

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5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

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Big Data and Your Email Marketing Campaign

Zoominfo

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Assign fixed costs to each campaign.

PPC and Content Marketing: The Perfect Combo for Immediate ROI

Content Marketing Institute

But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.

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What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? You do not want to be surprised by dwindling ROI data, and then put on the spot to explain it.

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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. This complex lifecycle makes it difficult to track and report on ROI for the various campaigns that touch prospects, especially at the granular level. In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.)

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

TCO vs. ROI: Which One You Should Use?

RockContent

The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. However, there are plenty of other tools you can use to identify your marketing campaigns’ success, and TCO is just one of them.

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How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

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7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

SendX

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. It’s a sensational ROI, but how do you get to the point that you can run email campaigns like a true digital marketing expert? A report even reveals that marketers who used segmented campaigns noted a 760% increase in revenue.

What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. In this post, we will talk more about marketing ROI and the importance of this metric. How to calculate marketing ROI?

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results. Choose a Professional Email Address For readers to engage and respond to your campaigns, using a professional email address is crucial to improving your credibility.

Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

ANNUITAS

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient.

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group. Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns

Madison Logic

Measurement and optimization of multichannel marketing campaigns are a struggle for many B2B marketers. The post Webinar – Multichannel KPIs and Proving ROI for Account Based Campaigns appeared first on Madison Logic Blog.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. So what makes great e-commerce marketing and a successful campaign?

Measuring Marketing ROI – How to Calculate for Success

Bannerflow

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. A/B Test Your Paid Campaigns. Integrate Your Marketing Campaigns.

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. Let’s say you want to go after key decision-makers in your campaign.

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What ROI Can You Expect From a Successful Cold Outreach Campaign?

MarketJoy

Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. The cold outreach campaign is a telemarketing tactic that aims at targeting your potential clients through emails and phone calls. Email delivers the highest ROI.

8 Ways to Increase Email Marketing ROI

SalesIntel

According to Campaign Monitor, 59% of B2B marketers consider email their top revenue-generating marketing channel. If your email marketing ROI is less than impressive, it’s time to make a change. A basic formula for calculating your email marketing ROI is: (Gain-Spend)/Spend = ROI.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns.

4 Ways of Measuring Marketing ROI

Oracle

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result?

5 Tips For Improving Your Social Media ROI

Oracle

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. But as more and more of the buying cycle falls into the laps of marketers, we are increasingly being asked to prove the ROI of our efforts. However, when you start to track what you’re doing on social, you’re able to get a much clearer picture of your ROI.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? According to Meagen Eisenberg, Vice President of Demand Generation, Docusign , one approach to tackling the challenge is to look at the overall awareness and engagement your campaigns generate in your target group and drill down on prospect behavior and metrics from there. Multichannel Marketing: 6 challenges for planning complex campaigns. Why Fear and ROI Should Never Drive Your Testing.