Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 But you owe it to your brand to do your research and cite your sources.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. He says research by 2X found that when it comes to things marketers have been doing for a while — like email or events — there are about 10 people with those skills for every job needing them. “I

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. But now when you see CTV numbers in research, like when Business Insider puts out research for CTV, it’s basically streaming across all screens. Download the 2022 New Mover Trends Report. But OTT is really not used as much anymore.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. Psychological research shows a strong link between thankfulness and happiness. They also reported more positive mood and less negative mood on a daily basis during the study period.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which is a response to just how powerful video can be. Harnessing the power of data.

Trends 111

Trends Planning Work Management Marketing Management 111

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Image Source: Gartner, Inc. Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Hubspot

DECEMBER 3, 2018

New data from the Pew Research Center says that U.S. Their viewing loyalties have yet to migrate fully to the web," the report says. Source: Pew Research Center. Source: Pew Research Center. The report arrives in the midst of mixed reports about the health and trend of online news platforms and consumption habits.

Cable 73

Cable Television marketing Broadcasting Curation 73

ClickZ

SEPTEMBER 21, 2020

A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone. Source: Pew Research Center. Google reported that Google Assistant has 500 million monthly active users, and Apple has 375 million.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Porch Group Media

DECEMBER 26, 2022

Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. Is there anything interesting you see in these categories in terms of the timing that consumers execute when researching some of these things for the move?

Purchase 52

Purchase First-Mover Advantage Cable CMO 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

MARCH 14, 2017

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Forrester Research has bad news for marketers. Remember commercials? Or at least, they were….

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Key Growth Audiences in Higher Education While it’s important to collect your own insights about target audiences, general audience research can still help you get a head start.

Education 75

Education Rules Budget Programs Planning 75

Biznology

MAY 20, 2019

Today it’s become a tired catch phrase on the cable news shows. AI has powered its way into the popular consciousness, partly on the strength of countless news reports about the coming jobs apocalypse , partly because of pop culture references, and partly due to those ubiquitous IBM Watson commercials.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

LeadsRX

MARCH 9, 2022

Marketing touchpoints can be organized into “groupings” to report results for the grouping as a whole. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

KoMarketing Associates

FEBRUARY 12, 2019

Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B services and products?

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Hubspot

JANUARY 30, 2019

Ask me about my attempts to cancel cable. The HubSpot Research team asked, and 89% of consumers reported they are more likely to buy if a company makes it easy and simple to cancel. This post is part 10 of 11 in a series on the HubSpot Customer Code. If a company makes it easy to buy, they should make it easy to stop buying.

Cable 68

Cable Hubspot Work Management Purchase 68

Hubspot

FEBRUARY 3, 2020

Through this research, you'll also be able to identify successful millennial marketing strategies that could still work on Gen Z. Pew Research Center ). 66% of Gen Z reports using more than one internet-connected device at a time. Only 45% of Gen Z watches cable. Pew Research Center ). Pew Research Center ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sword and the Script | B2B

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 18% of reporters say they get their news from Twitter – that’s about one in five. click image for higher resolution).

PR 69

PR Twitter Brand Identity Branding 69

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. The report notes, “If you are unknown, you do need to shout in order to be noticed.” Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Porch Group Media

NOVEMBER 4, 2022

Research from Magnite shows that an engaged CTV viewer is twice as likely to purchase a product after seeing an ad they paid attention to than traditional TV viewers. Streamed content is a much more economical choice when compared to traditional cable or linear TV. According to SpotX, the median age of viewers of Connected TV is 45.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

EMagine B2B Blog

APRIL 19, 2019

Engage with researchers. Facebook – With almost 2 billion users, Facebook continues to reign the social media empire with the most engaged users – 74% of members are logging on daily according to Pew Research Center. Engage, educate, and interact with patients and healthcare professionals. Attract the media.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Hubspot

OCTOBER 17, 2018

While Apple’s iOS and Google’s Android operating systems still have closely aligned loyalty rates (a recent Consumer Intelligence Research Partners report has Apple’s iOS loyalty rate topping out at 88% and Android’s at 91%) Android loses more users every year ( 112 million vs. Apple’s 30 million ). million riders.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Porch Group Media

DECEMBER 9, 2021

We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. As David will illustrate with the research findings, this opportunity really does come from evolving consumer insights in order to hone in on what moving consumers are buying and when. Watch the full webinar here.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

Choozle

APRIL 17, 2019

More speed of campaign management and reporting. Without having to play phone tag with outside sales staff (revisions, reporting, optimization, troubleshooting, billing), we’ve seen tangible time savings. In addition to digital, we are experts at radio, TV, cable, SEM/Search, out-of-home, print, direct mail, and more.

Advertising Agencies 49

Advertising Agencies Paid Search Agency Ad Agencies Work Management 49

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Leichtman Research Group, Inc. reported earlier this year that there were 400 million Connected TV devices in the US. In 2020, IAB reported a 19% increase in CTV ads budgets and a 24% decrease in those of Traditional TV. For CTV/OTT advertisers. Since digital ?onnected

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Hubspot

NOVEMBER 29, 2021

Pore through your expense reports to pin down any frivolous or unnecessary spending. And if you want to pin down one that will work best for you, you'll need to conduct extensive market research, conduct competitive benchmarking, thoughtfully shape and understand your buyer personas, and be prepared to ride out the tides of trial and error.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

EMagine B2B Blog

MARCH 19, 2018

With almost 2 billion users, Facebook continues to reign the social media empire with the most engaged users – 74% of members are logging on daily according to Pew Research Center. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Track your results.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With almost 2 billion users, Facebook continues to reign the social media empire with the most engaged users – 74% of members are logging on daily according to Pew Research Center. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Track your results.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. Research has shown that over 90% of movers try new brands. They do research. Can they save money?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. There are more than 50 million content creators on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. For each of these audiences, you will get audience segment reporting,” Javidan-Nejad explained. “So Get MarTech!

B2B Marketing 91

B2B Marketing Advertising Agencies Research Paid Search Agency 91

SnapApp

JANUARY 6, 2015

Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value. Innovation Enterprises: What Type of Big Data User Are You?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Marketing Insider Group

OCTOBER 12, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. But I might spend some time researching it and writing a book about it.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Biznology

JULY 5, 2012

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. This highly popular technique was pioneered by trade publishers looking for ways to extend the value of their customer access.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Content Standard

AUGUST 6, 2015

Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Search interest for “back to school” was up 48 percent last year; this year, search interest has increased another 12 percent, Google reports. The mobile usage doesn’t stop there.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

Hubspot

APRIL 4, 2018

When I think ‘cool’ I imagine companies that do great things for customers/employees or beautiful/unusual products." ~ Female, 17, It's Lit report. They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight. Do better by doing your research.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76