Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. That’s perfectly fine; just make sure they all use your preferred video software, and let them know that they’ll still need to be there live to answer questions and interact with viewers to provide a better experience during the event.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Convince & Convert

APRIL 10, 2018

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Most speakers are already creating short videos and content they are promoting to their audience.

Buzz 107

Buzz Social Media Media Conference 107

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. Using 3D Animations. Showing Off Your Creative Side.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Brandpoint

MAY 30, 2019

Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Biznology

SEPTEMBER 26, 2014

Rather than promising “Shocking Last Video While Alive,” try focusing instead on the controversial topics that the comedian addressed, the issue of depression, the issue of psychiatric medication, the movies and shows the comic created, or any number of other valid and actually interesting topics. A good writer can do this!

Buzz 80

Buzz Business Social Media Aggregators 80

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. These “shorts” can simply feature your product or service in an eye-catching way — or they can be demonstration videos, short interviews with the creator, funny moments or anecdotes (related or sometimes even unrelated to your product), or customer testimonials.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

DivvyHQ

DECEMBER 21, 2021

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. Might it be a good fit for your company?

Buzz 89

Buzz Ad Building Business Social Media 89

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 114

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Beyonce’s presence at the game boosted the ad for Verizon she starred in, as well as buzz about her forthcoming album. “In

Digital Asset Management 126

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 126

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Magisto

MARCH 24, 2020

Video is probably the best distance-learning tool as the visualization makes the process much more engaging and fun. Here’s a chance to enjoy FREE online video courses from the eight most prestigious universities in the world: Brown, Harvard, Cornell, Princeton, Dartmouth, Yale, and Columbia Universities, and the University of Pennsylvania.

Video Marketing 73

Video Marketing Multi-Channel Youtube Buzz 73

Martech

JANUARY 23, 2024

New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If The social buzz is helped by branding and packaging. ThriftBooks has nearly 170,000 followers on TikTok.

Loyalty 104

Loyalty eCommerce Buzz Paid Search Agency 104

Vidyard

FEBRUARY 23, 2017

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! Discover which videos make her smile, and what she wanted to be when she grew up in this video: What Didn’t Make the Cut. Now show me one of those bed-stealing cat videos….

Video Marketing 82

Video Marketing Buzz Advertising Mediums Spending 82

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Hinge Marketing

APRIL 12, 2016

In the past, professional-grade video has been an expensive proposition. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. At the same time, our plugged-in business world is far more receptive to video messages. But with the explosion of online video the questions “Why?”

Cost 132

Cost Budget Programs Video Marketing Product 132

Martech

NOVEMBER 12, 2021

Since launching the Reels video program last year , there has also been little question with what massively growing platform IG is competing with — TikTok. For marketers, the most important tip to pull from these upgrades is the playbook for successful social content — short videos that are easy to edit and respond to in kind.

Buzz 117

Buzz User-Generated Content Paid Search Agency Video Marketing 117

The Point

DECEMBER 13, 2019

Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. I see video content taking its seat at the top. – Anne Angele, Director of Technology & Marketing Automation. “I – Crystal Martin, Art Director.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Branded Video Showcase: Apart from the sponsor listing page, create a section for video showcases for each sponsor or exhibitor.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Vidyard

JANUARY 7, 2020

When given the choice between text and video, most people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

33Across

JULY 22, 2018

What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat's tools competing with Facebook, and how last-minute video ads are winning. The post Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads appeared first on 33Across.

Ads 54

Ads Video Marketing Tools Buzz 54

Vidyard

SEPTEMBER 18, 2017

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers. 5 things video marketers can learn from movie trailers: 1. Infuse your videos with emotion.

Video Marketing 83

Video Marketing SIC Paid Search Agency Act-On 83

Webbiquity

MARCH 30, 2021

Integrate Video in Marketing Strategies. Video emerged as one of the most efficient channels for interacting with prospects and closing deals. A survey conducted by McKinsey highlighted how B2B leaders found video interactions to be more helpful than phone communications. Image credit: Chatter Buzz.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Contently

FEBRUARY 17, 2023

It can drive more sales , help customers make decisions, and generate buzz around your product or service. They only show up in pictures or videos (as a filter) you take so that you can share them on social media. Trying before buying. You can also unlock your sneaks to use on your Roblox character. What a collab!)

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Webbiquity

FEBRUARY 16, 2021

Among the ways to do this on Instagram are to: Post photos/videos of your employees; Invite your staff to tell their work-related stories; and. Finally, you can use an IGTV channel to create product or explainer videos that detail the nuances of using your products. HubSpot: Lay a Bet on Instagram Video Marketing.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Zoominfo

FEBRUARY 25, 2021

PRO TIP: Entice prospects with a simple intro video. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. Add the video to your email or landing page. Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Don’t let new leads get away!

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? Just search “UK TikTok” on TikTok, set the Sort by filter to Date posted and set the Date posted filter to Last 3 months to pare down the results to the most recent trending videos. For example, this video from creator @angelinina.pj Ayamé Ponder With over 3.2

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

TaylorMadeIn KEW

JULY 29, 2018

There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. I opened my session with the first 2 minutes of a You Tube video clip from Ellen Degeneres’ television show, explaining fake news in her own inimitable way using an apple, a banana and a pineapple. No time for the full session?

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Hubspot

FEBRUARY 11, 2019

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. Netflix’s experimentation into interactive content piqued a massive amount of interest and generated just as much buzz.

Creativity 77

Creativity Video Marketing Interactive Marketing Buzz 77

Vidyard

SEPTEMBER 18, 2017

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers. 4 things video marketers can learn from movie trailers: 1. How does Long typically end his trailers?

Video Marketing 65

Video Marketing SIC Buzz Paid Search Agency 65

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation. Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Magisto

MARCH 11, 2020

Create a video to let your followers know you’re moving to Alaska! Post a video and spoil some popular TV series that’s still ongoing. Just post photos and videos you found online while pretending you’re actually there, at this luxurious destination. The video’s description text is hilarious as well. Just like that.

Video Marketing 52

Video Marketing Act-On Facebook Buzz 52