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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Interestingly, the pizza could belong to any brand – in a bid to collect user-generated content and create a buzz during the Super Bowl games.

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10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit

Hubspot

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb. 1) Visit Sweden.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

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3 Awesome and Effective Ad Copy Examples

ClearVoice

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

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How to use social media in sports to keep fans engaged

Sprout Social

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The best practices of social media in social media are changing in the current social climate, too. However, the buzz behind sports in social media hasn’t gone away. The current state of social media in sports.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay.