DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

AUGUST 17, 2023

Streaming services bring the major European leagues to stateside fans, providing CTV ad opportunities, as well as social engagement. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. marketers take note. Why we care. Top categories. Image: SponsorUnited.

Brand Identity 91

Brand Identity Branding Buzz Marketing Report 91

Marketing Insider Group

OCTOBER 27, 2020

But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Post-event Premium Offer.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

APRIL 19, 2018

You can also feature client testimonials at your booth to illustrate the value of your products and service. Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. Imagine transporting them to another world with virtual reality, where they can see your product or service in action! Check out all of our event and trade show marketing services here. Augmented reality is another powerful tool.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media . Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand. Neuromarketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 95

Examples Brand Identity Branding Banners 95

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 100

Planning Content Marketing Generation Content 100

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. Events or Conferences remain a solid traditional marketing tactic. Let’s get started!

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Marketing Insider Group

JANUARY 29, 2020

Teasers on social media and building buzz in the run-up to the event can really help to build up a lot of interest and tempt more speakers to your event – after all, everyone will want to be speaking at the event that everyone’s talking about! Need Help with Content Marketing for Your Next Conference?

Conference 259

Conference Budget Programs Thought Leadership Contact Marketing 259

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Invite them to speak at your event or offer them a VIP pass. Ensure to give them a personal link to share with their followers for an event discount.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. How do you want to build buzz and interest?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

SmartBug Media

OCTOBER 30, 2020

Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

Valasys

JUNE 11, 2020

Whether the marketers may be looking to build awareness with a new product or service or strength relationships with their target audience groups, LinkedIn virtual event solutions will help marketers bring their professional community together. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Virtual Event Marketing Tips. Look into the KPIs of previous events you’ve held.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. It’s a momentum thing.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Curious how other companies added entertainment into their event?

Work Management 52

Work Management Product Marketing Management Act-On 52

SnapApp

APRIL 3, 2014

After the event, create an ROI calculator or photo gallery where attendees can see what they can get out of your product or service or share their favorite moments. We’re attending the Marketo Summit from April 7th to 9th in San Francisco and have begun our own marketing campaign using interactive content.

Planning 48

Planning Marketo Eloqua Landing Pages 48

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 19, 2007

I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Creating an event on your Facebook page is easy. Groups offer a wide variety of local Facebook marketing advantages. Offering great customer service. Tag Locations & Events. Building a community.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

markempa

AUGUST 14, 2006

They have consolidated the best advice from top-notch professional service sales experts. They have consolidated the best advice from top-notch professional service sales experts. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term. Contact us today at Bluetext to learn more about our rebranding services. Is your brand ready for a refresh?

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

JUNE 8, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49