Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Social Media Marketing Tips for Event Planners.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? As part of a SaaS company who works directly with financial service providers, Jody and her team leaned into the unconventional.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? As such, all Disney cast members , from the ride operators to guest services agents, are trained to be effective communicators.

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

APRIL 14, 2020

NOTE: The following charts compare the responses of technology marketers (those in the software or media/Internet/telecom segments) to non-tech B2B marketers (primarily manufacturing, business/financial services, and construction) excluding healthcare. How Reallocated Live Event Marketing Dollars will be Spent.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

MAY 30, 2023

.” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

SpotMe Blog

JULY 5, 2022

LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2B event marketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We It is more affordable and faster than human translation services.

Advertising Agencies 52

Advertising Agencies Webcast Service Media 52

Adobe Experience Cloud Blog

APRIL 12, 2017

Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. What other perks are there to field events? Let me know below!

Service 128

Service Thought Leadership Burn Rate Marketo 128

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Commercial Vehicles.

Promotion 254

Promotion POS Business Paid Search Agency 254

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. Image credit: Austin Distel on Unsplash. The elusive ideal is to begin with an idea that is entirely unique, to follow a blue ocean strategy.

Business 238

Business Startups Paid Search Agency Press 238

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. With Google’s new “Your Money or Your Life” (YMYL) standards, content on the websites of news outlets, legal services providers, financial services companies, healthcare companies, and similar sites must undergo rigorous scrutiny to rank high in people’s searches.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

JULY 15, 2021

Plus, the Tweetchat can be yet another “channel” in our event model as we further embrace true 360 marketing. Best Practice: Dresner Advisory Services #BIWisdom Tweetchat. Dresner Advisory Services has been using Tweetchats for over ten years, likely one of the longest running events of this type in our industry.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

SEPTEMBER 20, 2021

What time zone are they located in, and what hours would be best to send them communications and host your events? For example, the type of events that they have attended and their inclination towards certain rewards and special offers are some major behavioral indicators. Demographics. Digital badges and rankings.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Launch Marketing

AUGUST 23, 2023

One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. All of that said, business people do still have problems to solve. The key is to make it creative.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Marketing Insider Group

NOVEMBER 17, 2021

A high guest retention rate can be a sign that attendees enjoy what your events have to offer and that your business is starting to develop a dedicated following. After your business’s event, how many guests go on to purchase your products and services? Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 270

Best Practices Content Social Media Planning 270

Zoominfo

OCTOBER 13, 2023

“Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable. Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

SmartBug Media

DECEMBER 22, 2023

HubSpot Technologists Meet Event Experts At SmartBug ® , we're embarking on an exciting venture: crafting an innovative service offering focused on event marketing and management. Imagine a team of experts offering various services for all aspects of your event.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

DECEMBER 8, 2020

People shop for services and products differently, even in the B2B realm. You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Think about your product or service, your value proposition, and what need your organization fulfills for your customer. However, it’s a vital component of trade show success.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. His current research project is called “The Future of Services is Value Orchestration.” LinkedIn: Ted Schadler (4.6K followers) X/Twitter: @TedSchadler (7.9K followers) Get MarTech!

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91