Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). In fact, your customers might even be better equipped to do so. And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page.

Social Media 204

Social Media Promotion Creativity Media 204

Brandpoint

SEPTEMBER 18, 2020

By inspiring the customer, sharing case studies of happy clients, or giving an inside peek to your company culture, you’re promoting authenticity and connecting with your fans in a genuine way. A MAT release is “ a branded, consumer-facing article that is distributed to a network of print and online news publishers.”

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

ClearVoice

APRIL 4, 2024

It’s also some of the content that’s much more likely to go viral (though that’s certainly not a guarantee) and see increased engagement. It’s typically some variation of: “Our ideal customer has XYZ problem, and our product or service solves it. Here’s how! What Are Some Examples of Branded Content?

Brand Identity 52

Brand Identity Branding Content Viral Marketing 52

Optinmonster

APRIL 11, 2024

Once you have the customers’ email addresses, you don’t have to worry about any platforms’ algorithms ruining your chances of reaching your customers. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics. And that’s it!

Social Media 86

Social Media Media Ideal Customer Profiles Lock-In 86

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Salesforce has an entire platform dedicated to its customer success stories , which demonstrates how companies in different industries and of varying sizes have used Salesforce to grow their business.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

ClearVoice

FEBRUARY 11, 2022

Use Google Slides, PowerPoint or Canva to create colorful but readable slides to showcase the kind of results you can achieve for your clients or customers. That’s the key to winning over new readers and users, as well as hanging on to your existing customers. Publishing your content when your readers expect is far more important.

Effectiveness 72

Effectiveness Content Marketing Dwell Viral Marketing 72

Brandpoint

SEPTEMBER 16, 2019

Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Generates Brand Buzz. Brand buzz can come from all of the examples above.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. The secret to their success?

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

SmartBug Media

JANUARY 17, 2023

Lists are great traffic builders and are more likely to go viral than other types of articles. Profiles articles are perfect for when you want to develop a piece of content that highlights an industry expert, influencer, customer, or anyone relevant to your buyer personas. If it’s valuable to your audience, publish it.

Case Studies 98

Case Studies Blogger Buyer Personas Case Study 98

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). In fact, your customers might even be better equipped to do so. And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Leverage TikTok’s content publishing features. Let’s get started. Moreover, 47.4%

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

Sprout Social

APRIL 4, 2023

Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user. Consistently publishing ephemeral content can help increase brand awareness by creating a frequent, low-lift touchpoint with your audience to stay relevant in their minds.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Outgrow

NOVEMBER 30, 2022

Creating fun and exciting videos that help business owners achieve their dreams and goals enables them to get attention from these types of customers. Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Coca-Cola: The Last Customer. Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 78

Social Media Media Tips Ideal Customer Profiles 78

Optinmonster

FEBRUARY 15, 2024

The more your content is shared across social media, the higher the chances of it being seen by a broader audience, including potential customers and influencers in your industry. Enhanced Content Lifespan Content shared on social media continues to live on and be discovered long after it’s published.

Social Media 83

Social Media SEO Media Lead Scoring 83

Scoop.it

OCTOBER 14, 2021

Content marketing can take many forms, including starting a blog , publishing white papers & case studies, or sending newsletters via email. Social media posts, podcasts, videos, customer testimonials, infographics, influencer promotions are other types of content you can use to market your brand. Strengthen customer trust.

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. Make Your Event Stand Out. Incentivize.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. The salesperson usually has no prior communication with the customer, hence the term cold calling.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Conductor

MARCH 23, 2022

In the past, traditional marketing relied on pre-planned campaigns that left no room for adapting to current trends or connecting with customers on the topics that matter to them in the moment. Additionally, even the best targeted ads are still based on anticipating a customer’s interests. That approach no longer works.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

Outbrain

NOVEMBER 6, 2022

The story quickly went viral and people still can’t get enough of it! If you’re looking to drum up some buzz around your business, but without the usual Black Friday theme, consider a heartwarming Thanksgiving content campaign. Content that is helpful and thoughtful can go a long way to easing the strain for your customer base.

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

BuzzSumo

FEBRUARY 24, 2021

As days pass, more and more content gets published, good or bad. Before we get into the “how-tos” of content curation, let’s talk about the methods you can use to publish curated content. For example, let’s say you com across five different articles that talk about how to create social media buzz.

Curation 145

Curation Content Distribution Trends 145

Tomorrow People

SEPTEMBER 13, 2012

Think before you post; would you want this published on the front page of the Sun? In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. If so, click send. Ryanair bullies a blogger.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Besides this, you can also conduct customer surveys or integrate new features as you move along. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online.

Tools 100

Tools Best Practices Enterprise Management PR 100

ClearVoice

SEPTEMBER 12, 2019

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling.

Storytelling 66

Storytelling Examples Work Management Lead Ranking 66

ClickDimensions

SEPTEMBER 10, 2019

The clip went viral, garnering more than 3.2 Aim to be impactful, not viral. We create this affinity by taking a slower, more deliberate approach to our content and how it builds lasting customer relationships over time. He asks, “What if we use the customers we’ve got to get the customers we want?”

Top of Funnel 53

Top of Funnel Content Marketing Content Viral Marketing 53

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Showcase happy customers.

Social Media 53

Social Media Campaigns Media Viral Marketing 53

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. I’d Like to Buy the World a Platform.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. It’s an opportunity to shape the way customers think about your brand. In a sense, you’re initiating virality. Create a “cool factor” that will go viral.

Google 48

Google Advertising Agencies Brand Identity Branding 48

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40