Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If it is, we’ll include it in Viral Heat.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

Brandpoint

SEPTEMBER 18, 2020

By inspiring the customer, sharing case studies of happy clients, or giving an inside peek to your company culture, you’re promoting authenticity and connecting with your fans in a genuine way. A MAT release is “ a branded, consumer-facing article that is distributed to a network of print and online news publishers.”

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Convince & Convert

SEPTEMBER 2, 2010

Anonymous Speaking of connecting with people via Social Media, you still thinkin’ about going to the Bluegrass festival in Bloomington? But predominantly I love social media personally. Getting publisher to agree was different. The stuff that we think our customers don’t care about, they actually DO care about.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155