Hubspot
AUGUST 16, 2018
Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations? Media: Owned vs. Paid vs. Earned.
Walker Sands
OCTOBER 23, 2023
As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. Black Hat was closely followed by DEF CON , one of the oldest and largest continuously running hacker conventions, with over 30,000 attendees.
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Brandpoint
OCTOBER 22, 2018
“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times. PR takes a stand.
Walker Sands
FEBRUARY 13, 2019
When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early. Many of the more prominent conferences are pay-to-play – meaning speakers must pay or their company must be a sponsor to be selected. Did you lead a splashy campaign with social media buzz?
Biznology
JANUARY 19, 2018
After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. BIIA’s most recent conference in Bangkok was a sellout. Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?
Buffer
FEBRUARY 21, 2023
Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.
Walker Sands
APRIL 17, 2023
Keep major AI and tech conferences like MIT Technology Review’s EmTech, and the AI Summit New York, top of mind during this process. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.
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