KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. And, they might not reach out to your company in person until they are ready to buy. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

B2B Marketing Directions

JULY 30, 2017

New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. Other findings explain why the buying cycle has gotten longer.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? Research stage. Buying cycle.

Work Management 98

Work Management Marketing Management Research Allocation 98

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Map Content to the Buying Cycle. Nurture Your Sales Team like Customers.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. The average B2B buying cycle is 6 to twelve months.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

6sense

OCTOBER 27, 2016

The first blog of our two-part series tackled the marketing use cases of predictive intelligence. We discussed how predictive-powered account-based digital advertising and account-based lead generation allows B2B marketing teams to target audiences in active buying cycles, improve conversion rates and optimize how they budget.

Top of Funnel 48

Top of Funnel Lead Ranking Buying Cycle Telemarketing 48

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. The DMA’s 2023 Consumer Email Tracker study found that only two of the fourteen possible actions consumers could take when they receive an interesting email will be attributed to email.

Marketing & Strategy 109

Marketing & Strategy Opt-out CAN-SPAM Work Management 109

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. This may come in the form of blog posts, articles, case studies, and use video, audio, and images.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ClickDimensions

NOVEMBER 16, 2022

Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. . 80% of businesses no longer rely on calendarized buying cycles to purchase software – Source . Reviews, however, should be 100% customer influenced.

Buy 97

Buy B2B Budget Programs B2B Sales 97

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Where to find B2B intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Circle Studio

AUGUST 23, 2018

Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. Downloads (whitepapers, case studies, eBooks). In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. Purchase intent (the final step in the buying cycle).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SmartBrief - Marketing

OCTOBER 2, 2023

Customers look for authenticity and evaluate brands across all touch points of the buying cycle. In fact, the World Federation of Advertisers conducted a study in partnership with the Geena Davis Institute on Gender in Media and found that 54% of consumers do not feel culturally represented in online ads.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

ClickZ

JANUARY 22, 2021

IRI’s exclusive SKU-level access to point-of-sale data enabled Vibenomics to perform four blind studies that showed promising results in several categories: hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. There are studies that show basket sizes actually increased,” says Brenner.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Zoominfo

JANUARY 11, 2021

Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. What can you do now to ensure they love your product and want to buy from you again? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. What can you do now to ensure they love your product and want to buy from you again? See how having access to customer data can improve your sales cycle. See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Business2Community ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NuSpark Consulting

APRIL 29, 2017

In the 2016 State of Account-Based Marketing (ABM) Study from Sirius Decisions, key findings showed more than 50 percent increase in the number of B2B companies practicing ABM. In some cases, actions can be carried out simultaneously, while in other instances you’ll find there are co-dependencies to consider. #1: Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Hinge Marketing

MARCH 30, 2022

Our recent research on referrals concluded that over 80% of firms received referrals from someone who wasn’t a client. While some contacts are further along in the buying cycle, they are most likely still learning more about your firm. That’s not to say that personal relationships and client referrals aren’t extremely important.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Hubspot

MARCH 14, 2018

They're less flashy, much more serious in tone, and more heavily researched than blog posts and ebooks. It's a thorough but simple read: Now, here is a whitepaper based on our latest research on emerging tech for small to mid-sized businesses (a great report -- see the web version here ). Let me show you a comparison.

FAQ 100

FAQ Case Studies Case Study Comparison 100

PureB2B

NOVEMBER 22, 2021

The intent is a powerful tool that assists B2B marketers in precisely targeting prospects based on their behavior throughout the buying cycle. Cognitive psychology is the scientific study of the mind as a data processor. Buyers devote a significant amount of time and effort to study a solution.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Kaon

DECEMBER 5, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Web mobile optimization is a must.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Detailed insights into the buying process and each persona’s role in the final decision. High-level buy-cycle insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

PureB2B

JUNE 9, 2022

For email marketing, you must segment your leads according to their appropriate stages in your buying cycle. For example, use customer success stories as case studies. Next, identify a case study that clearly demonstrates how your products or services helped these clients improve their business results.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The Customer Buying Cycle Framework.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Martech

JULY 20, 2021

Product (or, in this case, service), supply chain — and as I’ve long been saying, communications too (i.e. Other driving forces, which I mentioned at the start, are fundamental changes in the B2B buying cycle — shifts that the COVID pandemic accelerated as events and in-person meetings went virtual. Kim Davis Editorial Director.

Marketing Management 110

Marketing Management Account Based Marketing Paid Search Agency ABM 110