Remove Buying Cycle Remove Psychographics Remove Research Remove Studies
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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Local Marketing: . Mobile marketing: .

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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

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Technographic Data: What is it, and why should you be using it?

PureB2B

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. RSM, a professional services company, recently carried out a study which revealed that nearly 12,000 software development businesses were registered in 2018 alone. Why You Should Care About Technographics?

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10 Powerful B2B Marketing Strategies to Optimize Sales Conversions

Valasys

Also, the look & feel of the website must help the prospects research their pain-points. To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. And today’s customers are busier than ever. What business problems do they face?

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. In a study by Facebook, it became evident that the US Hispanics extend their language preferences to ads as well.