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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A According to a study by 99firms.com, 80% of the internet users own a smartphone & 67% of them check emails only on their mobiles. Local Marketing: . Mobile marketing: .

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How to Optimize the Cost of B2B Marketing

Valasys

B2B buying has always been a tricky proposition. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. The value propositions of the products or the services are evaluated by the potential clients, following which, the prospects make their respective buying decisions.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention.