Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

MARCH 6, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. 5 Reasons Your Sales Prospects Say No [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog.

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. 2. You’re annoying your customers and prospects. In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

APRIL 23, 2019

Prospects respond much more warmly if they feel like you have ample expertise in serving clients just like them. Developing buyer personas can also help you source new clients. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Create a story for prospects.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. As the name suggests, you find out where prospects are in their buyer journeys and forecast who to target.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

JUNE 5, 2019

Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. By thinking like one!

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. Anna Fisher, Senior Director of Marketing, ZoomInfo. SiriusDecisions.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 13, 2019

The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Once you have access to this data, analyze it as you would to create buyer personas.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

FEBRUARY 11, 2018

They build deep connections with their prospects by initiative relevant conversations and sending targeted content. Check out the infographic below for the steps on how to successfully target, engage, and score with your leads and prospects: Thanks for reading! This in turn develops into a trusting relationship.

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

DECEMBER 16, 2018

As your prospects and customers change jobs and contact information it’s critical that you keep up with them. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re ready to give yourself the gift of automated data maintenance, contact our sales team today!

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. However, your buyers want to know how you can help them solve a business problem.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. ZoomInfo is here to change that with our latest release, Salesforce Sync. Do we have a history of reaching out to this contact?” “Has Let’s start with a reminder: CRMs have a purpose.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

NOVEMBER 1, 2018

Not only does social listening improve your content strategy, but it can also signal to your sales team which prospects are most likely to buy. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). Define your target audience by creating buyer personas.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

OCTOBER 22, 2021

At its most basic level, business development involves prospecting and lead generation. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. The confusion is understandable — both involve growing your business.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

NOVEMBER 4, 2018

Start by really thinking about your prospecting cycle. Research and find contact information? Then, think about which channels (email, phone, social media, etc) your sales reps prefer to engage prospects. These tools rely on complete and correct contact and account data within your CRM in order to work properly.

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JANUARY 28, 2018

In sales the other team your prospect and their defensive line is an objection to your sales pitch. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

FEBRUARY 13, 2018

The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Or contact our sales team to learn how we can help improve your marketing efforts. The Cost of a Bad Hire [Infographic].

Top of Funnel 212

Top of Funnel Zoominfo Buyer Personas B2B Sales 212

Zoominfo

JULY 25, 2018

A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. How long were they on your site?

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. And yet, most prospects end up with a flood of messages from sales reps eager to sell them their latest product or service. Alternative: Research prospects before you contact them.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

JULY 29, 2018

But, even the most comprehensive contact databases and analytics programs won’t stand the test of time. For the sake of today’s article, when we refer to data we mean contact and company data—like the data most businesses house in their CRMs. The end result is a more accurate, actionable contact database.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

Zoominfo

MAY 21, 2018

Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first. For this reason, the experts at ZoomInfo put together the following infographic. Your Guide to a Healthy Contact Database [Infographic].

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

Zoominfo

MARCH 5, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. ZoomInfo MarketingOS Finally, ABM with data you can trust. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). Get a Demo What Are Key Segments in Marketing?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52