article thumbnail

New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S.,

article thumbnail

Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. .