Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

MARCH 6, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . For behavioral segmentation, intent data plays a significant role in understanding lead behaviors.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 25, 2023

Develop Your Ideal Customer Profile An ICP is a buyer persona that combines firmographic and behavioral data, usually based on your best accounts, to create a description of the perfect lead. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. To build out customer segments, marketers use data based on multiple segment types. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). And that starts with clean data.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Zoominfo

MARCH 9, 2021

Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them. Behavioral scoring can include a combination of third party and first party data.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DealSignal

JULY 17, 2023

The software is lacking in significant features, like a proper intent data implementation , making it unhelpful for most use-cases. DealSignal dynamically adds companies and contacts to customers’ lists based on their Ideal Customer Profile (ICP) and buyer persona. Are you searching for something in particular?

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

Through its unique Dynamic Data Enrichment Process, the platform dynamically tailors data to each customer’s Ideal Customer Profile (ICP) and buyer persona. One of the standout features of DealSignal is its cutting-edge Intent Data, a pivotal tool that holds immense value for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

OCTOBER 26, 2022

Traditional aggregators will purchase and compare data from multiple sources a couple of times a year, with no verification process in place – InsideView, Lusha, and Hunter fall into this category of data platforms providers. Intent data How many different types of data are you accessing?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

DealSignal

JULY 19, 2023

The software is lacking in significant features, like a proper intent data implementation , making it unhelpful for most use-cases. DealSignal dynamically adds companies and contacts to customers’ lists based on their Ideal Customer Profile (ICP) and buyer persona. Are you searching for something in particular?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

The software is lacking in significant features, like a proper intent data implementation , making it unhelpful for most use-cases. DealSignal dynamically adds companies and contacts to customers’ lists based on their Ideal Customer Profile (ICP) and buyer persona. Are you searching for something in particular?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. The Dynamic Data Enrichment Process customizes data according to your Ideal Customer Profiles (ICPs) and buyer personas.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

OCTOBER 21, 2021

Ideal Customer Profiles (ICPs): An ICP is a categorical description of a potential buyer that would benefit significantly from an offering. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV ). Needless to say, while accounts buy, ultimately, people decide.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

SEPTEMBER 14, 2020

If you don’t know where to start, always turn to the data. Firmographic, technographic , and intent data are great starting points for building out buyer personas, because they are reflective of real people. Identify Pipeline Bottlenecks.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 14, 2020

If you don’t know where to start, always turn to the data. Firmographic, technographic , and intent data are great starting points for building out buyer personas , because they are reflective of real people.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Martech Advisor

NOVEMBER 15, 2019

The spike in adoption is likely due to a combination of the advent of purchase intent data, the innovative solution developments at companies like ZoomInfo (Powered by DiscoverOrg), and TechTarget, and the need to use sales capacity more strategically” offers Nancy. That means it’s unknown.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Strategic-IC

JULY 1, 2020

And we'll, I mean yourself Alex, and I, we're both very familiar with these in terms of industry and funding tools, such as G2, such as Crunchbase, such as Cognism, such as ZoomInfo et cetera. And then finally, and obviously, we're both really huge fans of this, third party data. Who obviously you know, had a huge IPO the other day.

Demand Generation 71

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 71

Zoominfo

JANUARY 27, 2023

One of the best ways to do this is by examining your buyer personas and ICP. Identifying the characteristics of your ideal buyer should be the starting point toward a deeper understanding of the problems facing your prospects. While no two ICPs or buyer personas will be exactly alike, many share common characteristics.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

NOVEMBER 9, 2020

Ideal Customer Profiles (ICPs): An ICP is a categorical description of a potential buyer that would benefit significantly from an offering. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV). Related blog: What is intent data? Buyer Perspective.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

APRIL 21, 2021

It’s important to learn about the perspective of your various buyer personas in order to create content that resonates with them. You can also go one layer deeper using intent data to personalize your content. Streaming intent tells you what your customers are searching for, when they’re searching for it, and where.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Zoominfo

APRIL 21, 2021

It’s important to learn about the perspective of your various buyer personas in order to create content that resonates with them. You can also go one layer deeper using intent data to personalize your content. Streaming intent tells you what your customers are searching for, when they’re searching for it, and where.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel Paid Search Agency Lead Scoring 130

Zoominfo

JULY 16, 2020

“What we’re finding from our customers is that they’re looking for us to get more and more specific and give their sales reps point and time intelligence to make sure that they have an absolutely relevant conversation with their prospect,” explained Ned Leutz, Senior Director of Sales at ZoomInfo. Enter intent data.

Outreach 130

Outreach Webinar Metrics Ideal Customer Profiles Marketing & Strategy 130