Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Up to 25% of B2B database contacts contain critical errors.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. So what, exactly, does a data driven persona look like?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic]. Get Your Marketing Database in the Best Shape [Infographic]. 7 Things Financial Advisors Need to Know [Infographic].

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. 56% of companies have created higher quality leads using buyer personas.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

MARCH 12, 2018

While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. Your guide to a healthy customer and contact database. Key Takeaways. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Marketing Insider Group

JULY 10, 2023

What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? The information is critical to building buyer personas that don’t suck. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Use these to determine your market position and track trends.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic]. Get Your Marketing Database in the Best Shape [Infographic]. 7 Things Financial Advisors Need to Know [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. However, no one wants to be bombarded with B2B marketing emails.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. Segment Your Current Personas.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. Worried about data quality? Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

FEBRUARY 12, 2018

All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date! Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic].

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo. SiriusDecisions.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

DECEMBER 16, 2018

Yet, it’s a critical resource for both sales and marketing teams. As your prospects and customers change jobs and contact information it’s critical that you keep up with them. Or, check out another one of our business infographics for top sales, marketing, and recruiting insights. A B2B Marketing Thanksgiving [Infographic].

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. billion users.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. If you’ve read any of our previous blog posts—you know we’re big on buyer personas. The good news is, technographics can drastically improve your buyer personas.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 11, 2018

Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic]. 7 Things Financial Advisors Need to Know [Infographic].

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

MARCH 6, 2018

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Key Takeaways for Your Customer and Contact Database. Keep reading to learn more.

Contacts 145

Contacts Zoominfo Buyer Personas B2B Sales 145

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. ZoomInfo is here to change that with our latest release, Salesforce Sync. Do we have a history of reaching out to this contact?” “Has Demand Gen marketers are certainly no stranger to list development.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s break it down.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

FEBRUARY 13, 2018

The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Here’s what modern marketer’s think of customer engagement: 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention. And there you have it!

Top of Funnel 212

Top of Funnel Zoominfo Buyer Personas B2B Sales 212

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Here’s the criteria they consider with every potential transaction: 1.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100