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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

AI scraping: The rapid proliferation of AI technologies is leading to widespread content abuse. “AI-powered content-creating tools have the potential to crawl your website and learn from anything that you publish on it,” explains Web expert Syed Balkhi on Copyrighted. ask for meaningful data, 2.)

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Key Takeaways: Content marketing is more than publishing articles. . You don’t buy into cold selling, so why would your customers?

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Top 5 XR and AI marketing trends in 2023

Martech

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. And I’m not just talking about swapping out images on a landing page based on a user’s buying history. Copyright issues aside, there are lots of cool tools to help us create 3D content.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. Building vs. buying can be a good choice if you have unique requirements or need total control over the AI models’ training data and development. The Content Marketing Deluge. The same holds true today.

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14 TikTok tools to amplify your social video strategy

Sprout Social

After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on.

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Be part of the change: Tuesday’s Daily Brief

Martech

My customer journey needed to be orchestrated not just across marketing channels, but across whatever management channel knows which customers have had severe delays or cancelations. And you thought CX was just marketing, sales and customer support? In a way, consumers just have too much choice now.