SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 354

Business Template Customer Satisfaction Analysis 354

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Publish original studies. There are many types of content you can create, but nothing beats original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. Provide gift cards. Use quizzes.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey also found that the hate ads caused a large change in net favorability, with sentiment toward advertisers shifting from favorable to neutral. Business email address Subscribe Processing. Methodology.

Social Media 103

Social Media Studies Media Brand Identity 103

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 104

B2B Marketing Studies B2B Marketing Analytics Tools 104

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Demand Generation 127

Demand Generation Studies Demand Generation 127

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020. What are the revenue opportunities?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. “Get

Work Management 96

Work Management Business Marketing Management Thought Leadership 96

Vision Edge Marketing

JUNE 4, 2024

Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects. In business, this type of feedback or testing occurs during the validation process. In this episode of What’s Your Edge? Assumptions can lead to costly missteps.

Validation 247

Validation Positioning Work Management Marketing Management 247

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. 5+ Customer Retention Tips From Experts for Small Business. In this podcast, George B.

Case Studies 98

Case Studies Case Study Studies ROI 98

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 130

Studies Peer-to-peer Sample Digital Transformation 130

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. This survey of 500 U.S. Why we care. Get MarTech!

Small Business Marketing 121

Small Business Marketing Buy SMB eCommerce 121

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 201

Loyalty Brand Identity Branding Ad Building 201

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Here are five points you should cover to scale your B2B business effectively. As you scale your business, certain aspects of your operations will inevitably become more complex.

Cross-Selling 267

Cross-Selling Effectiveness B2B Acquisitions 267

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Emotions are paramount when you’re trying to grow a business.

Business 347

Business Work Management Correlation Cable 347

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Customer Experience Matrix

APRIL 1, 2020

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. We’ll also share how your business can use qualitative data to better appeal to your customers. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. What Is Qualitative Research and Why Should You Use It?

Research 99

Research Case Studies Case Study Skype 99

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. Small businesses said they are considering AI for a wide range of use cases. Take the 2023 MarTech Replacement Survey Larger businesses more confident overall.

Small Business Marketing 106

Small Business Marketing Planning Business Case Studies 106