Writing on the Web

APRIL 17, 2013

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” The content must be relevant, new and, of course, SEO “friendly.”

SEO 100

SEO Marketing Websites Business Content 100

Webbiquity

MAY 6, 2020

But blogging regularly can significantly increase website traffic (particularly from organic search and social media) for small to midsized companies as well. Why You Should Consider Blogging (or Posting More Often). There are numerous benefits of blogging for business. Check out a few stats here.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. And to be fair, even with all of the changes in search over the past year , those basics remain vitally important to search success.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. But in a small group or social setting, they are often much more comfortable exhibiting their expertise.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Guest post by Ann Smarty. Platforms like Beacons.ai

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Brightedge

NOVEMBER 20, 2020

For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. In order to maximize visibility and increase your opportunity to ranking well, it’s important to own your local listing, otherwise known as a Google My Business page.

Google 72

Google Business Ideal Customer Profiles CTR 72

Directive Agency

FEBRUARY 4, 2022

However, Software-as-a-Service businesses require a distinct approach to content marketing. Content audits can help you improve your site’s reach with effective SEO for SaaS. As every SaaS business aims to stand out against a sea of competitors, it has become a tough world with fierce competition in every niche.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Writing on the Web

FEBRUARY 10, 2014

Of course, as writers, they all had important things to say on their blogs. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

LeadSquared

APRIL 5, 2013

In our last post of the series ‘How to Start Blogging – A Guide for Small Businesses’, we answered the most common questions you might have in your mind about kick-starting your blog. The best blogging platforms for your business . Built for hosting blogs. WordPress . WordPress .

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. Law Firm On-Page SEO.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status. Sally is a business owner of a bakery.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Mark Schaefer - Speaker, Business Consultant, Author. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. It’s great advice for any consultant and small business owner responsible for getting found.). during our recent client interviews.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Seek inspiration, find it, and start writing directly into WordPress blog platform. Want to know more?

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Syndication and blog directories.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. There’s no upside for business bloggers.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Writing on the Web

MAY 22, 2013

Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking. Think about some of your favorite blogs to read. Do any of them publish content that is directly related to your business, or that could fit in with your posts? Photo Source).

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot’s customers are other businesses, not individual consumers. B2B and B2C (business-to-consumer) marketing are very different.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

JUNE 16, 2015

Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And trying to use content too blatantly to drive sales often backfires. • Blog. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. Oh my… there are a lot. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The Effective Marketer

DECEMBER 14, 2011

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Search Engine Optimization. Paid Search. Business Blogging. Inbound Marketing Analytics Overview. Email Marketing.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Webbiquity

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. WordPress SEO. 20 Excellent Free WordPress 3.0

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

JANUARY 7, 2021

Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. And search engine optimization (SEO) plays a huge role in the processes of discovering and sharing ideas. SEO can make or break your blog’s web presence.

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Adobe Experience Cloud Blog

JANUARY 6, 2017

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Brandpoint

DECEMBER 27, 2018

It has the power to grow a business. Although it doesn’t take much to sign up for an email newsletter, it’s at least a small indicator someone is interested in your brand and your content. Related content – The Case Study Template: How to Share Your Company’s Success & Win Business ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Go Beyond SEO

DECEMBER 20, 2018

Why are your competitors getting more business than you are? After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Using the online world to gain business requires a few elements. Blog and Blog Well. You need them to find you.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

LeadSquared

JANUARY 28, 2016

For the sake of thought-leadership, your blog needs to be thorough and value-filled – and for the sake of mass readership, it should still remain simple and interesting. Create content around SEO keywords that have already been done to death, but be fresh and original with what you write. The post Blog Not Getting Traffic?

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Go Beyond SEO

DECEMBER 20, 2018

Why are your competitors getting more business than you are? After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Using the online world to gain business requires a few elements. Blog and Blog Well. You need them to find you.

Planning 68

Planning Social Media Marketing & Strategy SEO 68