The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

SEPTEMBER 23, 2016

If you’re the forgetful type, check out an editorial calendar like CoSchedule to help you get organized. #2 Blogging allows you to connect directly to your customer, so your blog should be written in a conversational tone. Probably quite a few, so why doesn’t your blog have any social media integration?

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 30, 2010

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 Organized thought. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 23, 2010

What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Hubspot

APRIL 5, 2017

Most everyone participates in social groups outside of work, which can be fertile ground for potential professional connections. If you become friends on social media, make sure to engage further than just the initial add. Use calendar reminders to encourage you to remember to follow up, even with social contacts.

Organization 76

Organization Tips Social Networks Network Marketing 76

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. There are plenty of reasons why a business should have a blog. Blogs are Fodder for Social Media.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

The Point

JULY 30, 2020

(Don’t assume that people reading individual posts are navigating from the main blog. Most will link from search or social media.). Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). Make sure you can measure the blog’s contribution.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Webbiquity

OCTOBER 22, 2020

Wearing a distinctive watch, meanwhile, can tell people you’re organized. Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. Keynote speaker Phil Gerbyshak stands out in his trademark orange glasses.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Webbiquity

OCTOBER 25, 2023

This involves a creative team that designs images, infographics, and sometimes videos that are audience-friendly and easy to share on social media channels. With Reddit climbing in organic search so quickly, being on Reddit is also important for organic visibility. Interviews with experienced construction workers.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Marketing Insider Group

FEBRUARY 23, 2021

Consider repurposing your case studies into videos that you can share on social media, via email, and on your website. Add to Your Blog. Another place you can repurpose case study content is on your business blog. You can easily share the blog post links with your contacts via email and followers on social media.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. It’s not just that social networks want to sell ads. But reach has certainly been curtailed.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Optinmonster

OCTOBER 29, 2023

The average blog post is 1151 words, that’s a 42% increase in the last 5 years. Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.

Statistics 91

Statistics Paid Content Stats Blogger 91

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. Social Selling. Social selling has quickly become one of the most popular and effective selling tactics.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. They don’t just automatically store relevant information about your customers which your organization needs. This is where CRM tools come to play.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. How has the role of the inside and outside sales team changed within your organization?

Social Media 60

Social Media Social Marketing Media Planning 60

Biznology

SEPTEMBER 5, 2017

I personally have no clue as to if this personal profile space will will have any effect on organic SEO, but it does look like something very worthwhile experimenting on. I’m no expert but reddit is the elephant in the room of social media marketing.

Profiling 164

Profiling Features Digg Advertising Mediums 164

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

APRIL 10, 2018

75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). Search, social, and live chat are the best ways to reach buyers.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

APRIL 4, 2019

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Promote the content.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). What are the best ways to use Twitter for business? So which is best?

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Navigate the Channel

JULY 23, 2021

Looking to increase organic traffic to your construction company website? An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize. Share Blog Posts on Social Media.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65