33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). 77% of Internet users read blogs ( source ). Blogging and SEO Statistics: 10. B2B Marketing

Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Optimizing Your WordPress Business Blog by Achinta Mitra on August 10, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog , Search Engine Optimization (SEO) Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. times increase in blog traffic; 6.0

Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Justin Hall created a simple site that shared links and photos, and there we had it—the first “blog.” What Is Business Blogging?

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes. Here are 10 tips for generating more leads from your blog, drawn from this earlier post.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Inbound Leads. Can you come up with a better Inbound Marketing Haiku ?).

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Another apparent contradiction is much more fundamental: does marketing have value?

What Is Business Blogging? [FAQs]

Hubspot

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What Is Business Blogging?

FAQ 57

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

They resent and ignore interruptive marketing approaches such as advertising and cold calling. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media. Content Social Medi

Inbound Marketing Lessons From Social Media Examiner

Hubspot

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business. Then, write those comprehensive blog posts and how-to guides from which everyone can benefit. Great content + other people - marketing messages = growth.

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Video Marketing.

Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. An industrial blog will help to establish you/your company’s expertise with free content.

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Video Marketing.

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

Check out this guide on law firm marketing. Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips. Know How to Use Social Media.

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog. Lawyer Video Marketing.

What the Future Holds for Business Blogging

Hubspot

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge ," it''s definitely worth a look (we''ve embedded it below). The Content Marketing Deluge. Blogs get smart.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company? I’m assuming you want your business blog to be more than just a personal journal.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. Don’t forget to check out Social Media Success Summit 2010.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?

Stats 87

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

Check out this guide on law firm marketing. Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips. Know How to Use Social Media.

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Plus, we know you’re busy. Lawyer Blogs. What makes a good blog post? Social Media for Lawyers.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? And digital marketing and social media are as disruptive as they come.

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support.

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4 Business Blogging Best Practices

Hubspot

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks. B2B Blogging Best Practices 1.

4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)

Leadspace

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. – Social Media Marketing.

An Open Letter to the Anonymous Unfulfilled Social Media Strategist

Hubspot

Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. Anonymous social media marketer, this letter is for you. Hey there, Anonymous, I saw your post on Digiday yesterday about how much your job and the larger social media industry sucks. They care about having a real business impact. Social Media

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. As fun as it is, social media is also a very technical field, with codes and words of its own. For that reason, we have compiled the most used social media marketing terms in one glossary. Social Marketin

Before and After: The Transformation of One Business Blog

Hubspot

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. 6) Updated blog author pages.

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Outside of inbound marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Blogging: for any new business blog, traffic typically starts out modest but grows over time. The major search engines also seem to give blogs more respect over time.

11 Editorial Guidelines Every Business Blog Needs

Hubspot

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Explain the blog's objective.