NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Explain the blog's objective. Help with headlines.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Industrial Marketing Today

FEBRUARY 17, 2011

What inbound marketing with content will do for you. Lead nurturing for better lead generation. How to feed your sales funnel with a business blog. Integrating social media into industrial marketing. Key benefits of marketing automation.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. RwzFID via @ pamelump.

Template 28

Template Business Blogging Planning Buyer Personas 28

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. Thought Leadership: Marketing Engineering Services with Technical Articles. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Don’t think of it as the panacea for your lead generation problems. Achinta offers his industrial clients marketing for engineers by an engineer. { I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

SmartBug Media

NOVEMBER 13, 2020

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.”

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 11, 2011

That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. Acquiring new readers (traffic) by using social media to announce your posts. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct. Within a click you will have subscribers to your blog. Blog Checklist. View more documents from HubSpot Internet Marketing. Do what is realistic for you.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Go Beyond SEO

JULY 27, 2018

To learn more about SEO and why you need it, you can read our last blog. Utilize Social Media for Your Law Firm. By utilizing social media, you can engage with potential clients and brand your firm, and the best part is you can do it all for free. What can you do to engage potential clients on social media?

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Go Beyond SEO

DECEMBER 20, 2018

Know How to Use Social Media. Every marketer talks about the importance of social media marketing today. On your social media pages, you should focus on spreading information. Instead, your goal on social media should be to establish yourself as a trusted expert in your field.

Planning 79

Planning Social Media Marketing & Strategy SEO 79