Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). These are things like ebooks, free email courses, webinars, etc. Target the right segments of your audience.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

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Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. At HubSpot, we have published posts with audio, video, and even cartoons.

Business Blogging 28

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Hubspot

FEBRUARY 28, 2012

A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic! Blog emails work because they include remarkable content.

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Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Advertising – Unless you are generating tons of traffic this is a waste.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

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Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. Author: Kevin Gibbons on the Econsultancy blog.

Inbound Marketing 28

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Hubspot

SEPTEMBER 28, 2010

It’s the fastest way to get better, become a thought-leader in your space, drive traffic and ultimately inbound links. Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Pew Research Center ). Optinmonster.

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Hubspot

NOVEMBER 15, 2010

When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. In terms of the latter three, hopefully you created unique landing pages for each of the webinars/ebooks/whitepapers you initially produced to collect sign-ups and generate leads. Analyze Traffic Sources.

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Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 309

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PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

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Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

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PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

Lead Generation 48

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Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. ebooks, webinars, free trials, etc.), Connect with HubSpot : As a marketer, you work your butt off to generate awesome leads for your company. you need to start tracking them.

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Hubspot

JUNE 15, 2010

Choose your topics wisely and this type of post will set your blog apart from the competition. Mix some fun into your blog. Typically this type of blog post will grab the reader's attention and can lead to lots of links and traffic. This article was written by Shaun Pinney, a member of our consultant team at HubSpot.

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Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Produce a series of "do it yourself" blog posts. Is there a subset of phrases that drive a lot of traffic & convert at a decent rate? Try promoting these older blog posts via Social Media. Connect with HubSpot :

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Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We even used HubSpot’s Twitter Grader to assign a quality score to the schools’ Twitter presences.

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Tips FAQ RSS Social Media 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

NOVEMBER 15, 2010

Social media will also promote blogging by acting as a traffic aggregator to blog sites. However, this will be a double-edged sword, as social venues can also inhibit blogging by providing users with powerful platforms of self-expression. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

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Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

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Hubspot

FEBRUARY 24, 2011

- Part of inbound marketing is understanding industry news and leveraging for the benefit of the business. How do you drive traffic to your blog (personal/business)? - A business blog is a big part of the inbound marketing process. What part of inbound marketing would you start with for our business?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Hubspot

APRIL 23, 2010

You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. But what makes a good blog comment? Beth also blogs at www.bethdunn.org and An Accomplished Young Lady.

Blogger 28

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Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

NOVEMBER 18, 2011

You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page.

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Linkedin Paid Search Agency Companies RSS 28

Hubspot

FEBRUARY 16, 2011

The offer could be a webinar, guide, consultation, or something else of value. Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. Learn how to generate more inbound leads using SEO, blogging, and social media.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Maybe you've create several ebooks, a few archived webinars, and some kits. New Research: Lead Generation Lessons From 4,000 Businesses. Connect with HubSpot : You'll be amazed at how simple it is!

Generation 28

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Hubspot

JUNE 21, 2010

There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. How Do You Resource Business C opywriting? Webinar: Advanced Business Blogging.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Free Download: Better Business Blogging in 2011.

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Atomic Reach

JANUARY 3, 2019

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 24, 2010

Word-of-mouth marketing is extremely effective, and getting your readers to share your articlewith their network can help drive considerably more traffic back to that post. Add social media and social sharing buttons to the top of each article so content can be easily shared right from your blog. Webinar: Advanced Business Blogging.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

OCTOBER 25, 2010

Should Your Content Aim for Traffic or Conversion? Using magazines Cosmopolitan and The New Yorker as analogies, Sean stresses the importance of and describes two very different types of blog content : content that attracts and content that converts. Webinar: How to Sell Social Media to Your Boss. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28