Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

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Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to?

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Ning Content Marketing Wikipedia Work Management 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

AUGUST 11, 2011

I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn't it be easy for them to find you there in the first place?

Social Media 28

Social Media Promotion Media Business 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You could do the same thing with the number of downloads of a PDF document from your site. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible. Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Hubspot

SEPTEMBER 8, 2013

Even though Pinterest has been a hot social network for a while now, lots of marketers still haven''t jumped on the bandwagon. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. Will the social network help your marketing at all?

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

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Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. While social media marketing may be cheap, it is not free.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

This was second only to downloading product data sheets. Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 14, 2010

Why not create a downloadable library on your website? Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. So, the first benefit of blogging?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 13, 2011

What is a social network? When I talk about social networks, I am more accurately referring to social media networks, such as Facebook, Twitter and LinkedIn. Social media networks have grown faster than either radio or even television did in popularity. It is a must!

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JANUARY 24, 2012

If you notice your landing pages aren't driving a significant amount of traffic, you maybe need to increase your page's visibility in social media, search, and in calls-to-action on your website. Conversions/Submissions: This metric refers to how many people actually completed the form on your landing page and downloaded your content.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Industrial Marketing Today

JUNE 3, 2010

You may also be interested in downloading our FREE Step-by-Step Guide to Website (re)Design. It will walk you through each step involved in creating a roadmap for a successful business Website. How do you overcome content development challenges?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Tweet This!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Hubspot

MAY 24, 2010

B2Bs can benefit from the social media channel as well. The Benefits of Social Media in the B2B Workplace Author: Dana Larson on Social Media B2B We've heard stories about it left and right -- businesses banning social media sites at their workplaces with the justification that it's wasting their employees' time.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 25, 2012

2) You Can Connect With Your Specific Audience in Social Media. Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. And the more narrow your audience, the easier it is to identify the specific contacts engaging on these social networks.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JULY 8, 2014

You devote time to distributing your posts on social media to help bring in some more traffic. 1) Not Including Social Follow Buttons. Social follow buttons allow your readers to follow your profile on various social networks while social share buttons allow your readers to share your content without following you.

Design 28

Design Lead Scoring Lead Ranking Social Media 28

Hubspot

JULY 13, 2010

Social Media Statistics : Major Components of Online Marketing. Leave the details of keyword selection, content creation and social media engagement to your marketing team. Email connects people with social networks, friends and businesses in which they are interested. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

DECEMBER 14, 2011

Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. Add Your Blog Posts to Your Page. Connect with HubSpot :

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Give it a Name: Follow guidelines similar to choosing a title for a blog post.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

APRIL 6, 2012

The title is often the first thing someone judges before deciding whether to click on or read your ebook, especially when the content gets shared in social media. Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

OCTOBER 26, 2010

Also, encourage interaction on your social media pages, such as Facebook and Twitter, using this same question strategy. Include Social Sharing Buttons. Make it easy for your readers to share your content with their social networks, which will get you even more readers. Free Download: Advanced Business Blogging.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Off Your Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28