Industrial Marketing Today

JULY 23, 2010

It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It may be time to invest in your online presence.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Just fill in your primary email address below, hit the “Send” button -- and you can claim it right away at no cost at all!” “Get Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Get our free report! Sign up below!” “For

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

However, there’s no denying the low cost of email marketing. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JULY 20, 2010

And they’d unwittingly mastered Ohio’s required fifth-grade curriculum—from understanding sound waves to per-unit cost calculations to the art of persuasive writing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Often closing the deal requires participation by many members of your sales team.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Webinar On Demand: Blogging for Business with Q&A. Learn what it takes to develop a successful business blog.

Tips 28

Tips FAQ RSS Social Media 28

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs.

RSS 20

RSS Best Practices Business Blogger 20

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. MetaCollab.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. MetaCollab.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Be unique. Connect with HubSpot :

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. Is your boss one of those people?

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Buzz Marketing for Technology

JULY 22, 2008

· Knowledge Management & the Cost of Not Knowing. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. BLOG TOOLS. Salon Blog Rankings. Salon Blog Recent Updates. Bloglines My RSS Subscribers. World as a Blog. Blogs Canada. Working Smarter. ·

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

APRIL 3, 2013

And while placing pay-per-click (PPC) ads like AdWords in search engines can certainly contribute toward the growth of your brand, creating blog content that organically gets found in search is much longer lasting and far more cost effective than a expiring ad unit -- especially if your marketing budget is small.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Buzz Marketing for Technology

JULY 22, 2008

Have fun drawing and winning business! Comments RSS. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). The drawing is fun, so let other people join in, direct you, even take over the white board. 4) Mix in some words. Leave a comment.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Webbiquity

OCTOBER 10, 2012

“This is a fully feature-rich plugin that is free of cost. This adds a shopping cart to your blog rather easily and quickly…The only downside is that this plugin requires frequent maintenance and this can become a really cumbersome task.” ” – All Blogging Tips. ” – Slick Media.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Most executives saw it as a means to speed up and reduce the cost of the back office, the same way the assembly line had reduced manufacturing times and costs. Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Add features or buttons only when it serves readers or help with blog goal. Make RSS Subscribe button prominent and make it easy to spot. Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

JUNE 23, 2011

So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. When those numbers are public -- like Facebook likes or Twitter followers or sometimes RSS numbers or blog comments --when those numbers are public, the fact that they are big mean even more.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28