Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. They all are great events but we have budget limitations.

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Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. 40% of event attendees say they attend between five and nine events each year.

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Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. The post Is Minneapolis Becoming Event-apolis?

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Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. Event theme or tagline. Target event attendees.

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SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

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ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing. Torres explained.

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Zoominfo

OCTOBER 5, 2021

On the flip side, existing customers that may have had value in the past could be putting a dent in your budget. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. How can their budget be optimized with your solution?

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SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

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Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

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SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Training seminars.

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SpotMe Blog

DECEMBER 7, 2022

You audience should always be top of mind when planning your event, so they should have a big influence on which kind of event you decide to run: live vs virtual events or hybrid. #3 3 What’s your budget? Budget is a key factor when it comes to deciding between live vs virtual events or hybrid. .

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. Like most people, I can never find my headphones or remember to bring a bag to the grocery store, so I was more than happy to trade a scan.

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Heinz Marketing

APRIL 4, 2022

Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. We know that there’s potentially a budget, there’s a need.

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Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

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Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. Live Events Won’t Roar Back.

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Belkins

JULY 15, 2019

Therefore, they spend their budget on the solutions that won’t work anyways. Your B2B leads will always appreciate a vendor who goes the extra mile to improve their experience even at the stage of email correspondence. How to generate B2B leads at events. Trade shows. The easiest way to generate B2B sales leads.

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Lead Ranking Lead Scoring Sales Qualified Leads Ideal Customer Profiles 42

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

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SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

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Heinz Marketing

AUGUST 17, 2020

I was very… I felt like the outsider in the group, because I come in there, and not only were all of these groups had these amazing, experienced event marketers, event producers, event professionals, but it was very clear when I joined, there were people in the industry who were fanboying and fangirling over you.

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SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . You can’t track what you don’t measure.

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Webbiquity

SEPTEMBER 25, 2018

Finally, according to Jon Lombardo of LinkedIn, 83% of B2B buyers say that “thought leadership” increases their trust in B2B vendors. Four Lead Generation Tactics Marketers Disagree About. mix of inbound vs. outbound marketing tactics. The term “partner marketing” is a big umbrella.

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Lead Liaison

APRIL 8, 2019

B2B companies are spending more money on events as they recognize the impact that trade shows and other corporate events have on their top line. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events. Dogmatic and Slightly Cynical View. What happens next?

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Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

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Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

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markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes."

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Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

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Event Marketing Statistics Enterprise Management Marketing Management 48

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value.

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Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. With the same tactics and budget as the previous year, return on investment was 120 percent greater than before. In the case of a lead.

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LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. The same goes for live events too.

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Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

TrustRadius Marketing

APRIL 19, 2021

One trade-off for no-cost options is limited functionality and fewer customization options. Relying on open-source software can be great for your budget, but only if you have the right team of developers in place to manage it. You also run the risk of ‘vendor lock-in’ when purchasing and using proprietary software.

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The Effective Marketer

FEBRUARY 3, 2011

A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Also, the earlier you register usually the better deal you can get. Like One blogger likes this post. United States License.

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Webbiquity

JULY 26, 2010

For those not familiar with it, the B2B Marketing Zone (a.k.a. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Content Marketing Results: Landing Pages Rule , July 12, 2010.

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