Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Weekends are devoted to Blog posts and writing the new book.

Social Media 100

Social Media Digg Media RSS 100

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

MLT Creative

NOVEMBER 17, 2011

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. They can either find it online (via search engine) or from a colleague/friend (via online social network).

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

First, companies that sell to other companies tend to be more conservative and bottom-line focused overall, and measuring the impact and results of social media strategies is still a work in progress. to online publications dedicated to the practice like BtoB Online can testify.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Contests and giveaways work well on Facebook. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. BtoB Magazine. LinkedIn status updates require a more focused approach than other social networks do, RockTech CEO Dave Gowel says. Search Engine Optimization Journal.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

APRIL 26, 2011

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing. For now, evaluate your company and pick a short list of social networks that fits your target demographic. Using every new social network out there can be confusing and spread you too thin.

Class 48

Class B2B Marketing B2B BtoB 48

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Good collaboration and a well documented process (that works manually) must exist first. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Does this stuff really work anymore? With the exception of Gizmo, all the companies have something to sell. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Another popular topic is time management.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Leverage Your Social Network. Leverage Your Social Network. Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ask your customers why they chose to work with you? How has working with you helped their business? Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

Social Media 28

Social Media Media BtoB Hubspot 28

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do they work with companies that fit your ideal customer profile? This is an effective way to expand your network and generate more leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

B2B Marketing Zone Posts

JULY 9, 2009

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. Social Network based Caller Routing - Buzz Marketing for Technology , June 17, 2009. Get Back to Work Faster - Marketing Interactions , June 11, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

MLT Creative

NOVEMBER 1, 2011

Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% It’s not important to maintain a presence on just any social media network in order to engage with potential and current consumers; you have to be where they actually are. 7 Ineffective Ways to Generate Leads From Social Media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

MAY 6, 2010

These new customers add to Alinean ’s ever-growing list of over 70 loyal accounts, and join other leading B2B solution providers such as: HP, IBM, Microsoft, EMC , Dell, NetApp , Intel, AT&T, Siemens, Unisys , Thomson Reuters, Juniper Networks, BlueCoat , Novell and more. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The focus of the blog is in how networks and technology are changing the world. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). Category: Blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The focus of the blog is in how networks and technology are changing the world. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). Category: Blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

FEBRUARY 4, 2009

Users of technology are facing significant operating costs to run enterprise applications with escalating demands for storage, network bandwidth and compute power, just as security risks, regulatory compliance and legal requirements are mandating new levels of oversight and transparency. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

SEPTEMBER 4, 2007

As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Reducing server, storage and networking costs 2.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Alinean recognized by BtoB Magazine’s as one of To. Content is King? Is this digital spending allocation aligning with buyer needs?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. He likes both Cisco’s The Network and Intel’s Free Press for reinventing their press rooms as media organizations. The next PowerViews will be with Chris Hosford of BtoB Magazine. Stay Tuned.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

DECEMBER 14, 2005

It is certainly true that Wintel Desktops and IP networks have standardized and rapidly evolved into widespread use – clearly resembling a commodity. Network servers, storage and printers have moved towards commoditization as well. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report. The best 159 social websites by Populair.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

NOVEMBER 1, 2009

Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! I h ave to thank (again) my inspiration for this blog – Keith Ferrazzi.

BtoB 100

BtoB Hubspot Tagging Network Marketing 100

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. Same Old Song and Dance. In fact, that’s exactly what they did.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50