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The Future of B2B eCommerce Marketing Trends

Webbiquity

Start by conducting market research to discover what works best for your target audience. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272
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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward. It takes a patient person to understand how those two worlds blend effectively. Resilient: Marketing is an arena of intense competition, known for its fast pace and occasional transience.

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B2B Is Not an Industry: Here’s Why

BOP Design

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! Because B2B is not targeting a market of billions of people (like Coke or Nike), mass marketing tactics like broadcast network TV advertising, radio spots, etc.

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8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

But gamification isn’t a one-size-fits-all strategy; every business must decide if gamification is right for them, and then design internal games that will effectively promote company goals on social media. Furthermore, because employees already prioritize working on professional development , you’re killing two birds with one stone.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

What worked yesterday might not work today. While audience behavior can reveal potential successful topics, you need to know how you design your content. Work on your email delivery: Sending an irresistible offer at the optimal time should do the magic on your subscribers, right? Is it optimized for experience?

Tips 362
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7 Automated Email Workflows to Keep Up with Demand

Litmus

If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. Benefits of email workflow automation for marketing teams The best-case scenario in email marketing is customer-centric campaigns that the email team enjoys working with.

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Start Building Your 2021 Dreamforce Agenda

Salesforce Marketing Cloud

It’s easier than ever to attend from anywhere with sessions broadcast in AMER (North, Central, and South America), APAC (Asia Pacific), and EMEA (Europe, Middle East, and Africa). Hear how Salesforce Industries solutions make it easy to succeed in a digital-first, work-from-anywhere world. Industry Success from Anywhere.