Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Additionally, in the last few years we've seen a rise of live video as an effective marketing channel.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. There is a lot at stake and a lot up for grabs.” Why we care. The NewFronts.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

APRIL 6, 2022

Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. Their average weekly time streaming video increased by 18% YOY, to 4 hours, 49 minutes. A little over half of that time (53%) went to streaming video on demand. Why we care.

Service 99

Service Bundling Broadcasting Content 99

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2%

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

Martech

AUGUST 7, 2023

To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 120

Advertising Agencies Advertising Channels Advertisements Advertising 120

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment. Instagram offers unique features for video marketing. You need a cross-channel approach to get maximum exposure.

Tools 232

Tools Social Media Social Networks Work Management 232

Hubspot

MARCH 30, 2020

I am an avid player of The Sims video games. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Content Standard

MARCH 14, 2019

In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? Where Can a Live Video Strategy Fit? So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. 260K+ YouTube subscribers. As simple as that.”.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Martech

JUNE 23, 2022

Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration. Well, in the virtual environment of a video game, those same billboards and car sponsorships can be made available to advertisers, and swapped in and out programmatically in real time.

Advertising Agencies 114

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 114

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. 13 Steps to Live-Stream Video the Smart Way. YouTube Live. Click To Tweet.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

BenchmarkONE

NOVEMBER 9, 2022

If you want your webinar to rank better in search results, you have to optimize your video for SEO. Second, publish the teaser on your website together with the webinar video and transcription. The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. BrightTalk is Like YouTube for IT Professionals. And why would you settle for something less than ideal for your webinars?

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. Otherwise, customers will feel overwhelmed and go back to watching music videos from a decade that was less stressful for them. How Vevo bridged the pandemic music video shortfall . CTV is a growing channel for Vevo. “We

Cable 109

Cable Work Management Bundling Cross-Selling 109

Hubspot

AUGUST 3, 2017

around everything between what’s for lunch and the latest marketing news -- the latter of which often includes a healthy amount of debate around which tools and channels we prefer to use, both as marketers and consumers of technology. We asked marketers the following: Which is your preferred platform for live video?

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. Real-time ads and cross-channel amplification. With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Paid Search Agency 119

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40