Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 78

Trends Lead Ranking Lead Scoring Branding 78

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. What is viral marketing, anyway?

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Then, we will walk you through how to promote your contest. How to Promote Your WordPress Giveaway. For you, that means free publicity and a buzz of excitement around your brand and contest. WordPress Contest Plugins.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 200

Social Media Promotion Creativity Media 200

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. The internet is a busy place.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 103

Promotion Budget Programs Tools Landing Pages 103

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Branding 111

Branding Brand Identity Tagging Viral Marketing 111

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 127

Branding Brand Identity FAQ Social Media 127

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Or, continue on to the next step: Branding. These visual elements should match your branding.

Youtube 88

Youtube Advertising Channels Branding Brand Identity 88

Navigate the Channel

SEPTEMBER 28, 2021

Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. One of the best ways for architects to use video marketing as a promotional tool is by getting creative. Using 3D Animations. Showing Off Your Creative Side.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Domino’s offered rewards for rival brands, enabled by image recognition. That’s why brands are eager to create smart mobile marketing campaigns that tap into this fast-growing audience.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson. This article describes just how to do this.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Heinz Marketing

APRIL 30, 2022

Brand Enthusiasts Back Beliefs, Not Products. A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. Thank you, Patrick Hanlon , for helping us understand the real strategy behind strong branding. How to Strengthen Workplace Connections Outside your Team.

Conversion 97

Conversion Effectiveness Branding Brand Identity 97

Hubspot

MARCH 9, 2021

With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. First, they use a viral sound in their video, which can help them reach more users. That's what this brand did. I mean, they've got a point. People's Revolt. Sassy Woof.

Branding 101

Branding Brand Identity Viral Marketing Copyright 101

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Scoop.it

JANUARY 7, 2021

This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo. There are three words that describe the success of Death Wish Coffee – smart online branding. Optimize Your Presence on All Channels. Optimize Your Presence on All Channels.

Ad Building 98

Ad Building Branding Brand Identity Business 98

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 69

Promotion Landing Pages Template Budget Programs 69

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

B2B Marketing 136

B2B Marketing Branding Brand Identity B2B 136

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Fig 1: Consumer sentiment word cloud.

Differentiation 107

Differentiation Research Branding Brand Identity 107

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Branding 110

Branding Brand Identity Work Management Landing Pages 110

Optinmonster

FEBRUARY 11, 2024

This can help you get new business via social sharing and word-of-mouth promotion. ” By rewarding them for sharing, you’ll see your brand spread like wildfire. Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. It has become a core element of marketing and sales strategies. unique users in the UK.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

FEBRUARY 13, 2024

, Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Celebrities took the opportunity to grow their personal brands. Disney+, “Well Said.”

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. billion hours of live video , and 82% of people prefer live video from a brand over standard social media posts. Brand news and messages.

Examples 101

Examples Ad Building Branding Brand Identity 101