Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. Various shopping apps range from 5.6%

Creativity 122

Creativity Brand Identity Branding SMS 122

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. Real estate.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Webbiquity

DECEMBER 20, 2022

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Marketing to these demographics is not only an amazing way to build a positive and inclusive brand image, but is also a worthwhile investment that will let you tap into a vast pool of potential attendees.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Leading Results Rambings

OCTOBER 25, 2023

Elevating Your Brand's Authority with Luna Creative Marketing In the ever-changing landscape of digital marketing, one thing remains constant – the power of content marketing. Trust and Credibility: Building trust is essential for any successful brand.

Brand Identity 52

Brand Identity Branding Content High Quality Lead 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Stevens & Tate

MAY 22, 2023

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer.

Advertising Agencies 70

Advertising Agencies Positioning Brand Identity Branding 70

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. How would the brand communicate and respond? But the metaverse isn’t a utopia. What would a breach look like?

Digital Asset Management 118

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 118

Content Standard

APRIL 1, 2022

What does it mean to be an influential brand? In my opinion, two things: First , it means that you have credibility among customers—there’s a broad consensus that your brand delivers the value it says it does. These are subject matter experts who also happen to be members of your brand audience.

Brand Identity 94

Brand Identity Branding Ad brokers Thought Leadership 94

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. It features diverse content ranging from cutting-edge research to cybersecurity challenges and competitions.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Social Media 89

Social Media Brand Identity Branding Media 89

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Most of the time, it’s because people haven’t heard of the brand before. The idea of gaining customers sounds pretty straightforward. They aren’t aware of what their product or service does.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Drop & Hook.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

SmartBrief - Marketing

AUGUST 2, 2023

However, unlike many B2B organizations, marketers in the category heighten this relationship with strong brand-building and enhanced customer experiences—not just to acquire new customers, but to turn people into super fans who purchase repeatedly and consistently advocate for these products.

B2B Marketing 52

B2B Marketing Paid Search Agency Advertising Agencies B2B 52

Content Standard

FEBRUARY 2, 2023

The aim of this article is to provide marketers with the information needed to make educated decisions when it comes to utilizing generative AI, outlining the benefits and drawbacks of generative AI, particularly when it comes to brand content creation. Before we dive into the details, let’s define some key terms.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. But these rewards don't appear magically.

Communities 101

Communities Brand Identity Branding Google 101

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. But these rewards don't appear magically.

Communities 99

Communities Brand Identity Branding Google 99

Adobe Experience Cloud Blog

JULY 15, 2019

While your marketing team is hard at work crafting your company brand, you should take the opportunity to humanize the sales experience by building out your own brand. Here’s the Secret Sauce for Your Personal Brand. Weigh in on industry news. Building a personal brand isn’t about catering to your sales ego.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Optimize and measure for a diverse range of conversion outcomes.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Bannerflow

NOVEMBER 16, 2021

Make sure your branding is clear with the name of the specific day you’re taking part in. Antonia Lindmark, Head of Insight at Bannerflow, says: “Video is still a vital component for brands, and we continue to see evidence of the power of video in this year’s report. You don’t necessarily need to take part in every sale. better CTR.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Hubspot

APRIL 15, 2021

Although the app is invite-only , more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day. However, one major theme to note is that it's users want to hear from people -- not just brands. How Brands Leverage Clubhouse. Fireside Chats or Q&As.

Examples 101

Examples Brand Identity Branding Work Management 101

ClearVoice

SEPTEMBER 24, 2020

Over the past five years, content marketing teams across an extensive range of industries have been steadily decreasing the production of short articles (300-600 words) and increasing the production of long-form articles (1,500+ words). Thinking of a consistent brand voice isn’t enough anymore. More voices.

Brand Identity 105

Brand Identity Branding Guidelines Content 105

accelerate agency

AUGUST 15, 2021

Companies like ours help customers reach success by boosting non-brand traffic and its value. Portrays your company as an authority in your industry. They also have a wide range of clients that allows you to build backlinks while not breaking the bank. The right agency will have worked with many brands like yours. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Did the efforts that Luke and I made benefit our brand in any way? But first, let’s start from the basics.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Most of the time, it’s because people haven’t heard of the brand before. The idea of gaining customers sounds pretty straightforward. They aren’t aware of what their product or service does.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. What is a brand mission statement? Brand mission vs. other elements your brand.

Brand Identity 130

Brand Identity Branding Social Media Paid Search Agency 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Build personas based on key roles using demographics and industry-specific attributes. And the persona will help shape the content geared to these roles.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Circle Studio

AUGUST 1, 2019

Oftentimes the first step to a brand refinement is diversifying colors and fonts—adding a secondary and tertiary color palette to the existing primary brand colors, and taking a good fresh look at typography to make sure that fonts are diverse enough to achieve a functional hierarchy. It distinguishes your brand from competitors.

Brand Identity 76

Brand Identity Branding Marketing Proposals Paid Search Agency 76