Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Not to mention the struggle to keep up with brands that have linked arms with content agencies to scale massive amounts of content. Consider supplementing content creation with content curation. So, what’s a service-based business supposed to do?

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Scoop.it

SEPTEMBER 8, 2022

This is where content curation comes in. This post will cover everything you need to know about content curation and how to leverage it for your business. What is content curation? Content curation is the process of finding and selecting content that is relevant to your audience and then sharing it in a way that provides value.

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Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Find a Golden Mean.

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Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

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Scoop.it

AUGUST 4, 2022

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. Image: WARC ).

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Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

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Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer. Are they videos, interactive polls, photos, user-generated content, or testimonials?

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Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content. It brings added value to your customers.

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Scoop.it

FEBRUARY 10, 2022

Are you using all available marketing channels to make your brand stand out? Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? Basically, you find great pieces created by other authors, add your brand and share them with your audience. The answer is YES.

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Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Image Source 3.

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Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. Defining a Curated Newsletter. The dictionary meaning of curate is to organize and present using professional knowledge or expertise.

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Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

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Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. All the videos will live on the sponsored YouTube Culture Hub.

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Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

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Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

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Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. And if you want to be successful with content curation, you need to make sure you’re staying on the right side of that line. What is Content Curation? What Content Curation is Not.

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Scoop.it

JULY 8, 2021

At the same time, it’s video, quotes, and statistics that drive the strongest results. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress. 5 ways you can curate content with Scoop.it. as your content curation hub. Why curate on Scoop.it Bookmarklet. mobile app.

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Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. Two words: Content curation. Content curation is easily the answer to your social media problems. Here is why: What is Content Curation?

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Scoop.it

OCTOBER 6, 2020

Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool.

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Digital Marketing World Forum

SEPTEMBER 2, 2019

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a company. Since everyone is now armed with a smartphone that has the ability to shoot high definition mobile video , it’s easier than ever for businesses to collaborate on video marketing content with their real community.

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Buffer

SEPTEMBER 1, 2022

In this interview, discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try. We’re starting with a two-for-one question: What do you think about personal branding, and would you call what you have a personal brand?

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Marketing Insider Group

MAY 15, 2023

Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell? When you segment your market, you can curate your content library and tailor messages to the specific expectations and needs of each group, ultimately creating personalized experiences that excite your audience members.

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Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Content Creation. Distribution.

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Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

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Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand.

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Convert

DECEMBER 2, 2020

To put personalization back at the center of Amazon’s brand. There are signs, though, that this kind of AI-driven curation is losing ground among consumers. Take Amazon Prime video as an example of this. Curated product recommendation on JustFab. The focus of these techniques? The End of Machine Personalization.

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ClickZ

SEPTEMBER 8, 2020

But as computer vision is developed and refined, it is increasingly being used in retail marketing to understand consumer needs and streamline the purchase process through channels such as shoppable video. Brands and retailers can upload entire catalogs and use computer vision to map all products contained within them.

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Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

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Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

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Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

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Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

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Video Marketing Tools Best Practices Work Management 96

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Not to mention the employer brand social leader, who sets the tone with their authentic and audience focused storytelling. You got this!

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Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

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Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 101

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Stevens & Tate

MAY 27, 2022

You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. When you create YouTube videos, you can post them to Facebook, after all.

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