Remove Branding Remove Curation Remove Media Plans Remove Video Marketing
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Brand awareness: A marketer’s guide

Liveintent

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, do you have an in-house graphic designer or video team?

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Mastering the art and science of creative analytics

Martech

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Hubspot is a large brand with one of the best newsletters on the market. The newsletter gives so much information to the audience with a supporting documentary video that can last up to 50 minutes depending on the topic, to help bring more information to the viewer. What we like: Includes a supporting video. Moz Top 10.

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Top 15 Advertising Agencies in the Midwest USA

Outgrow

Struggling to put your brand on the map? Advertising is the key to connect your brand with your customers, to tell your story in a way that people start loving you as a brand. Advertising is the key to connect your brand with your customers, to tell your story in a way that people start loving you as a brand.

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The Winding Road of Social Video Strategy

RebelMouse

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

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Why Advertisers Need to Start Paying More Attention to TikTok

Digilant

TikTok is a social media app built on curated content – even more so than those previously mentioned – so it only seems fitting that their advertising should begin to do the same. TikTok users upload short form (under 15 seconds) videos to their profiles with added music or visual effects.