Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Val Vesa (@adspedia) April 12, 2017. Build the Foundation. A1: Be social!

Personalization 56

Personalization VALS Brand Identity Branding 56

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Examples 104

Examples VALS Newsletter Communities 104

Content4Demand

AUGUST 25, 2020

Also called big rock assets or lead magnets , these long-form pieces are desi gned to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand. Then, use a third-party tool or platform to val idate what you’re hearing. It’s a win-win.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Which leaves us with this question: How do you find, train, and support the right people to represent your brand in the inbox? Level: For Everyone.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Sprout Social

MAY 5, 2017

Giving employees who work on a brand’s social accounts basic knowledge about the brand will be helpful in the long run. A brand playbook and style guide will ensure that everyone on the account is on the same page. SproutSocial A1: Setting brand guidelines and standards is a great way to keep the team on track.

VALS 46

VALS Guidelines Planning Social Media 46

Sprout Social

APRIL 30, 2020

In order to remain relevant and demonstrate their more human side, the best brands have looked to adjust their social strategy to account for shifting consumer preferences. Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. Ad spending is down.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Content Marketing Institute

SEPTEMBER 5, 2018

Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships. Register here for event updates.

CMS Development 76

CMS Development Marketing AI VALS Marketing & Strategy 76

BenchmarkONE

NOVEMBER 11, 2021

At the same time, modern people want to communicate with brands and get their questions answered on social media networks, so the demand for social customer care is constantly growing. . When it takes days or weeks to get a reply from a brand, people lose interest in buying from your business. Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Featuring brand logos increases credibility and trust as these companies are familiar to the B2B audience.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Bozoma is the Chief Brand Officer at Uber. Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. She was also the Account Director at Brand Networks.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Onalytica B2B

FEBRUARY 17, 2016

Among the brands Intel and IBM have consistently appeared year on year. Interestingly, this year we are seeing the World Economic Forum much higher on the list, as well as brands such as IDC, Ericsson, AT&T and Jaguar doing well. What we discovered was a very engaged community, with much discussion between individuals and brands.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Sprout Social

NOVEMBER 18, 2016

Having an understanding of what social content already exists and knowing what your brand’s follower numbers, engagement metrics, impressions and click-throughs are is essential for any progress. — Val Vesa (@adspedia) November 16, 2016. SproutSocial A1. SproutChat pic.twitter.com/ChrSyLiVZg. sproutchat.

VALS 71

VALS Click Rate Social Media Comparison 71

Litmus

DECEMBER 18, 2018

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Beyond that, the webinar has an important unifying theme: Brands can’t react to events they can’t see. Turns out we were right.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Content Standard

OCTOBER 22, 2015

A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. Marketers understand the value that content can bring in terms of awareness, brand associations, and consumer loyalty. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Litmus

JANUARY 24, 2020

And then if there’s a brand, if there’s something that I’m looking into buying and then I get a discount if I sign up for an email, I’ll sign up for the email. Are there any other brands that you actually look forward to getting their emails? I think it’s more the brand. Jason Rodriguez.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Examples 86

Examples VALS Newsletter Design 86

Litmus

NOVEMBER 1, 2018

When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last? Val Geisler: Real time is best. Following your brand on Facebook or Twitter. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Center them in your brand and you’ll have a customer not just for 2021 but for years and years to come. Victoria Peppiatt, Phrasee This year, we’ve seen monumental change in how brands communicate with customers. Talk to your customers.

Planning 156

Planning Paid Search Agency VALS Allocation 156

NetLine

SEPTEMBER 20, 2018

Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. In the first 5 months using NetLine , that figure was 1,560%. To know me ? To like me ? To buy from me.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Litmus

FEBRUARY 15, 2019

There are a few common mistakes many brands make in their welcome emails. Many brands use a set of content blocks in their welcome emails to get an idea of what subscribers are interested in. If they know their opinion was taken into account, they’ll be more engaged with your brand. Download our notebook ?. What did we find?

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Unbounce

JANUARY 14, 2020

B2B email expert Sophia Le makes the case for pairing emails with landing pages this way: If ecommerce brands take the extra step to make a landing page, it allows them to create a consistent story arc between the email copy and the actual conversion goal. The more seamless it is, the more likely the conversion. Pretty intuitive, huh?

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convince & Convert

JULY 28, 2010

Think outside your brand or service; another example is Kodak. before you can identify them, think you have to admit that your customers DO have “pain points&# and that they need your help; some brands don't always do that. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Outgrow

FEBRUARY 5, 2024

William Quigley : Using NFTs as a way to message large communities within an established brand. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. You know, it was just when mobile came around, that was a brand new form factor. William Quigley : Elon.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Unbounce

JULY 30, 2019

BOGO promotions can be very attractive, but done wrong, they can also take a bite of profits and hurt your brand. The real genius is the brand also integrated the tiers into its checkout, prompting shoppers to spend more and nudging them into the next tier.” ” It looks like this: Mixed Product Bundling.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

” — Erik Nierenberg Maida announced the big news: Litmus has a brand new feature called Litmus Email Guardian , and a slew of updates and changes to existing features that make the most of our new AI capabilities. And Email Guardian is here to protect you (and your brand) from issues like these. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content? Why would Starbucks need their own digital network?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144