Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients. Guest post by Alain Glaeser. Train your employees.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

DivvyHQ

FEBRUARY 28, 2019

I knew this book was a must-read for me after Jay Baer appeared on season 1 of The BIG Simple , a webinar series we produced last year. Jay’s simple explanation of how word of mouth influences upwards of 83% of purchasing decisions is mind boggling. Isn’t that the honey pot all brands seek? Why does this matter exactly?

Word of Mouth 56

Word of Mouth Trigger Marketing Webinar Metrics Intent 56

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. The company has sold upwards of 250 million books over the last two decades. When I think about what really contributed to that, I see it as part of our core value proposition.”

Loyalty 119

Loyalty eCommerce Buzz Paid Search Agency 119

Contently

MARCH 23, 2023

Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process. Improves brand reputation: When customers have a positive experience, they are more likely to share their experience with others, leading to positive word-of-mouth marketing for the business.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. This book isn’t about how to “do” social media.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Vision Edge Marketing

MARCH 3, 2020

The Circle of Traction framework in the book provides really, really specific direction and guidance of how to do that. Of what, you know, what is going to drive demand, what’s going to drive you know, lower marketing costs because you have word of mouth. What can drive higher marketing costs because of word of mouth.

Word of Mouth 143

Word of Mouth Paid Search Agency Work Management Digital Transformation 143

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 86

Work Management Advertising Agencies Marketing Management Content Marketing 86

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. If you haven’t done a perfect job of keeping your books up to date, spend time gathering all the information you’ll need to get a solid picture of where you stand financially as a business. What Is an Efficiency Audit? Survey Your Finances.

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. Earned media is the modern, digital form of word of mouth. Set up a quick consultation , and I’ll send you a free PDF version of my books. Quick Takeaways. Paid, owned, and earned media are three parts of a digital marketing strategy.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

Vision Edge Marketing

APRIL 12, 2022

This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . . This means there are very few visible steps in the “buying” process. Second, because the buying process entails “just a few” clicks, customers onboard themselves. It’s worthy of a book.

Enterprise Management 186

Enterprise Management Work Management Marketing Management Product 186

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Envy

JULY 19, 2022

Jarid Lukin has summarized the freemium business model as “Giving your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., This means, in essence, free advertising through word of mouth advertising.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. Word of mouth can have a snowball effect, bringing in new customers and contributing to organic growth. appeared first on VisionEdge Marketing.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Marketing Insider Group

MARCH 6, 2023

Behind-The-Scenes Who doesn’t want an inside look at the process behind delivering your products and services? The more involved your viewers feel in the process, the more interested they’ll be in making a purchase. Customer Testimonials Word-of-mouth marketing is the oldest trick in the book.

Video Marketing 282

Video Marketing Content Marketing Content Paid Search Agency 282

Navigate the Channel

SEPTEMBER 29, 2022

In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth. Jay Conrad Levinson’s 1984 book “Guerrilla Marketing” brought the idea to the mainstream. Old-Fashioned Word-of-Mouth. Leveraging Employee Engagement.

Examples 65

Examples Word of Mouth Marketing Budget Brand Identity 65

Adobe Experience Cloud Blog

APRIL 6, 2018

It’s part of a process known as anthropomorphization where we assign personalities and people-like qualities to objects. Word-of-mouth is a powerful, largely unacknowledged force in most marketers’ success. According to Berger, word-of-mouth is: Responsible for 20-50% of all buying decisions. People Talk.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Marketing Insider Group

JANUARY 21, 2020

And if you think your strategy is already customer-driven, it may well be worth reviewing the process anyway. And this word-of-mouth marketing can be more powerful and have a bigger and longer-lasting impact than any type of advertising or SEO campaign. Quick Takeaways. Image source: [link].

Marketing Strategy 306

Marketing Strategy Marketing & Strategy Ad Building Planning 306

Martech

JANUARY 20, 2022

Marketing departments often have to adjust outdated technology systems to meet customer needs along their buying journeys while improving processes on the fly. Translating these milestones into practical steps can be a complex process. If somebody is already booked rideshare, why serve up an offer for a rental car?”.

Ideal Customer Profiles 129

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 129

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. Consider making customer support a mandatory part of your onboarding process. What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Set up a quick consultation , and I’ll send you a free PDF version of my books. Source: [link]. Quick Takeaways.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

ClearVoice

OCTOBER 19, 2020

He is also the founder of Convince & Convert and the author of six best-selling books, including ‘Youtility: Why Smart Marketing Is About Help, Not Hype.’ Fewer than 1 percent of businesses have word-of-mouth strategies. What creates positive word of mouth? A positive experience.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1. Contagious.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. Case studies are a formalized version of word-of-mouth.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Marketing Insider Group

OCTOBER 12, 2021

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1.

B2B Marketing 317

B2B Marketing B2B Word of Mouth Work Management 317

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth CPA 48

Adobe Experience Cloud Blog

JANUARY 12, 2018

If your customers are both pleased and satisfied, they will likely offer repeat business or provide you with new business via word of mouth. Organically speaking, if you improve or optimize your UX and design processes, you’ll also boost sales simultaneously. I’d love to hear about your process in the comments.

Word of Mouth 134

Word of Mouth Mobile Advertising Mobile Marketing Thought Leadership 134

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

B2B Digital Marketer

MARCH 31, 2022

11:57 – Word-of-mouth marketing vs. building authority in content marketing. 21:53 – Implementing a sales process and closing the deal. The longer the search term that somebody puts in, the further along the sales process they are.”. Michael’s book: [link]. Podcast Timestamps/Outline.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. I’ve applied this as I’ve launched my own business. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Walker Sands

OCTOBER 23, 2019

For our fifth annual Just a Book club for marketers, we’re reading “Contagious: Why Things Catch On” by New York Times and Wall Street Journal best-selling author Jonah Berger to find out what it takes to create content that spreads. You’ll have to read the book to find out. Find Inner Remarkability. Tell a Story.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Sharpspring

NOVEMBER 10, 2022

Whether your blog will raise awareness, solve a problem, or address a desire, knowing the site’s purpose will guide the content creation and design process in order to best highlight your topic. Set up surveys, booking forms, download forms, etc. Word of mouth is key. Choose a Niche Within Your Niche. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124