The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success. No Cold Calls.:

Planning 156

Planning Work Management Cold Calling Marketing & Strategy 156

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 168

B2B Sales Effectiveness Work Management Marketing Management 168

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast.

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day. For people who build products, real user feedback is simply invaluable.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. To keep your sales team motivated when things are tough, you need to reward them for their victories.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

The Forward Observer

JANUARY 5, 2024

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. Transform Your Business.

Planning 148

Planning Click Rate Marketing & Strategy Amazon 148

InsightSquared

DECEMBER 11, 2017

As a sales leader, you’re only as good as your team, and it starts by managing a team effectively. It’s important to create a process to systematize the way your reps generate, manage and close opportunities. They can run a one-time clean-up of that data, and establish processes to keep the data clean.

Product 237

Product Forecasting Sales Qualified Leads Work Management 237

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 110

Paid Search Agency Classified Ads Advertising Agencies Work Management 110

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 232

Tactics Effectiveness B2B Marketing Management 232

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Engagement and Conversion Issues Don’t rely on generic conversion funnels. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Outreach

OCTOBER 5, 2020

Sales can be a tough job in the best of times. This puts tremendous pressure on salespeople to perform well — and on sales leaders to maximize their team’s productivity and improve sales outcomes. How Sales Teams Perform Throughout the Sales Funnel. How Sales Teams Perform Throughout the Sales Funnel.

Top of Funnel 90

Top of Funnel Sales Cycle Outreach Organic Leads 90

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 124

B2B Sales B2B Marketing Work Management Marketing Management 124

Hubspot

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. it’s filled with useful insights, actionable advice, and practical ways to win at social media. These are backed up by solid research. Your People.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. The Sales Acceleration Formula – by Mark Roberge.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Seismic

JUNE 7, 2024

If you’re a sales leader, one of your most important responsibilities is coaching and developing your team. With an ever-changing sales landscape, traditional coaching methods can often fall short. As markets evolve and customer behaviors shift, sales leaders are turning to new ways of coaching their teams.

Marketing AI 59

Marketing AI Lead Ranking Work Management Marketing Management 59

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Pam Didner

JANUARY 12, 2022

I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. I think it’s a good practice. Happy New Year!

Work Management 82

Work Management Marketing Management Curation Best Practices 82

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. The concept that underlies all those points is known as sales effectiveness. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process.

Process 98

Process Effectiveness Top of Funnel Work Management 98

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored.

Conversion Rate 295

Conversion Rate Tactics Optimization Conversion 295

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Practice Pitching 2.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

G2M Solutions

OCTOBER 10, 2023

Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. Sales leaders are struggling to meet their goals. In the past, the solution was to throw more sales reps at the issue and push for more and more activity. Workflows: Create customised processes for different sales stages.

Budget Programs 62

Budget Programs Software Product Allocation 62

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’re more likely to sell a solution with the right content than with aggressive sales tactics. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Keep reading! How did it perform?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

ANNUITAS

OCTOBER 31, 2023

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Outreach

DECEMBER 18, 2019

Sales operations is the unsung hero of the sales world. Its role is far-reaching and yet is critical for frontline reps and for your revenue's health as a whole. As a sales ops leader, the scope of the role can be overwhelming, but don’t worry. This book is a must have for any sales operations leader.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 102

B2B Sales B2B Marketing Work Management Marketing Management 102

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 85

Work Management Marketing Management Buyer Personas Paid Search Agency 85

Zoominfo

SEPTEMBER 30, 2018

Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100