Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 152

PR Google Press Public Relations 152

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

JUNE 1, 2021

To get this right, always use a professional email service provider. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog. Build your social currency with a robust PR strategy. But PR can speed up this process. It may as well have never been sent.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. If you really want to get noticed on people’s social media streams, a simple product photo won’t cut it.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Capability to set up monitoring profiles for multiple keywords, topics, companies and products.

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

FEBRUARY 7, 2020

While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. A citizen of India can access a store in America and have their product shipped to their home without stepping out the door.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. In fact, we define “brand” as the product of your visibility and your reputation. So it pays to be prepared.

Work Management 48

Work Management Marketing Management Service Media 48

Webbiquity

NOVEMBER 27, 2018

.” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. And it’s still the place to go for breaking news. So, there’s hope.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Biznology

JUNE 13, 2017

The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves. A good PR artist needs to spend the time learning to actually draw the hands, if you will.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Television News Stations. Radio Stations.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

JANUARY 5, 2021

VP, Products @Docker ? Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Senior Director, Product Marketing – SportsEngine at NBC Sports Group. Senior Vice President, Product Development at Code42. Views/tweets are my own. Jim Dahline.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

MAY 11, 2023

This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Now, many email service providers (ESPs) are now paid services.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sales Engine

APRIL 14, 2016

“Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. I’ve always loved the content production side of what we do. Maybe it’s the service of technology,” she says.

B2B 168

B2B Blogger Content Public Relations 168

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

ClearVoice

APRIL 25, 2022

You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. As a guest blogger on someone else’s website, your content’s backlinks can drive traffic back to your site. Focus on digital PR. Boosts your backlinks.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. Check out our services.]. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 More than a proactive partner: an extension of your marketing and PR team.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 70

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give.

Social Media 80

Social Media Process Product Media 80

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. The benefits of guest posting are multi-fold.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Well, it depends on your goals, your audience, and your product or service. For this, you need to offer additional value for the influencer (other than cash), and have a truly remarkable product or service.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Biznology

MARCH 15, 2016

That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Paid link services and link exchanges are generally not worth the effort especially with today’s Google.

SEO 100

SEO Planning Blogger Content Marketing 100

Biznology

JULY 17, 2018

If you can’t budget the minimum equivalent of $250 of value per influencer–be it in retail value of the products and services you provide them or cash money to their PayPal account–you will not be either effective or successful in online influencer marketing circa 2018. Wouldn’t that be a PR disaster?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135