Blogger, PR, Product and Public Relations

Tips on Outlets to Contact for Your Public Relations Strategies

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. And it’s good public relations etiquette. Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts.

Public Relations

Public Relations Contacts Tips Marketing & Strategy

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing

Long Tail Marketing Blogger Outreach Paid Content

B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations

Public Relations Lead Scoring Lead Ranking Tactics

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

The Social Media PR Battle

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Image source: Elevate PR.

PR

PR Social Media Media Public Relations

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. It’s about engagement, too. The reason? Two-way conversations.

Public Relations

Public Relations Social Media Media PR

Earned-media micro-influencer marketing primer

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies

Advertising Agencies Paid Search Agency Media Long Tail Marketing

What Are the Benefits of an MBA Degree in 2020?

Webbiquity

FEBRUARY 7, 2020

A citizen of India can access a store in America and have their product shipped to their home without stepping out the door. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. It can be a very high-paying and rewarding profession.

Enterprise Management

Enterprise Management Startups Work Management Advertising Agencies

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR

PR Tools Tips Blogger

The art of narrative storytelling via social media marketing

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. The Product or Service is Almost Never Enough. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media

Social Media Storytelling Social Marketing Work Management

3 Ways to Use Google to Be Better at PR

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR

PR Google Press Public Relations

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. John Heywood.

Advertising Agencies

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger

How A Small Business Can Automate Social Media And PR

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Come up with content that is about them – not your product.

Small Business Marketing

Small Business Marketing Social Media PR Automation

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth

Word of Mouth Product Marketing & Strategy B2B

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR

PR Blogger Tips Best Practices

Influencer outreach is more PR than marketing or advertising

Biznology

APRIL 5, 2016

I guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Payola, baby!

Advertising Agencies

Advertising Agencies PR Outreach Advertisements

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

PR

PR Marketing Automation Services Blogger Eloqua

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR

PR Social Media Paid Content Media

Is Social Media Wasted on PR Agencies?

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies

Demand Generation Agencies PR Social Media Paid Search Agency

Kindness opens many doors online

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger

Tips on Outlets to Contact for Your Public Relations Strategies

The best of micro-influencer marketing and long tail blogger outreach articles

Webinars

Trending Sources

B2B Public Relations: 7 tactics to pull more leads into the funnel

Webinars

The Social Media PR Battle

3 Ways Social Media Adds Spice to Traditional Public Relations

Earned-media micro-influencer marketing primer

What Are the Benefits of an MBA Degree in 2020?

Best Social PR Guides, Tips and Tools of 2010

The art of narrative storytelling via social media marketing

3 Ways to Use Google to Be Better at PR

Micro-Influencer Marketing is the new Influencer Marketing

How A Small Business Can Automate Social Media And PR

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Influencer outreach is more PR than marketing or advertising

Best Social PR Guides and Tips of 2010 (So Far)

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Is Social Media Wasted on PR Agencies?

Kindness opens many doors online

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

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