WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Appeals to bloggers need to be direct, personal, relevant and transparent.

PR 20

PR Web 2.0 Blogger Public Relations 20

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Odds are that someone may eventually buy the product or service. Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Blogging is a PR activity —a tool to build image and credibility—not marketing. PR can influence opinion, but not control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 tools are marketing complex products and services which generally have long sales cycles. tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Like traditional PR activities (i.e. This internal buzz stimulates action.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. Participate in blogs.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. Using these qualifiers can make searching much less frustrating and more productive. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 30, 2007

Studios use these for virtually every major film release; B2B marketers can do the same for key product areas. A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

JULY 16, 2007

The primary value of social media is the access it provides to objective feedback on products and services. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. However, decision makers trust social media content more than any other source.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. The Future of Twitter? Obviously, Twitter has inspired a large and enthusiastic following.

Twitter 20

Twitter SEM Tools Practices 20

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Why is email such a steady producer? October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Regards - Neil Enter your comment below Featured Most commented Most viewed Featured posts How to write for the web: 23 useful rules 2:49PM on 28th October 2010 What do social media managers do?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. In some cases these are members of the media. In either event, your job in this circumstance is to create conversation.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Top 20 Social Selling Articles I Suggest You Read , October 18, 2010 Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday. Tweet This!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Magisto

SEPTEMBER 23, 2019

B2B – An adjective to refer to a company that sells its services or products to another company. B2C – An adjective to refer to a company that sells its services or products to the public. Bios are usually quite short and filled with keywords to best represent their field, their product, their offer, and their unique value.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Sean Gardner – @2morrowknight. Founder of 12for12k.org.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. link] [link] Maggie Hibma Are we rushing into social media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Directive Agency

JULY 26, 2016

You don’t want a company that seems “greedy” for clients, but one that has passion or interest in your products or services. Are you a national that needs digital PR and authority building? If their recommendation include things like article submission, content spinning, web 2.0 James Norquay. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76