Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox? Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. link] [link] Bader Rutter RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Now that it is so easy for Joe Q.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc. You are becoming one of my favourite bloggers! Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." " [link] [link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." Whatchya think? Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. It has been blowing up the charts since it’s debut and you [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer. link] Joseph Ruiz Great stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. I know you’ve got a bunch of exciting new products that I’m excited to try. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Anonymous Excellent list, and possibly one we should hand out to clients in intial meetings.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 25, 2010

A new product launch. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. I'm connected with quite a few Indiana bloggers and they are all terrific.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen. link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble? I think it's a good approach to enter social media metrics. Social medias gonna getcha!! Do you agree? link] very true!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Previously, content about Kodak products would have been created by the media. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? JF : Hyper-targeting. Billions and billions of dollars are spent on advertising. Customer service? Dan, I agree with you.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 11, 2010

I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. It’s so true! Nice post, Jay. link] jaybaer Thanks very much.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# Even around products, amazon reviews, movie reviews, the comments on woot.com.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. It’s about behavior.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. But Wait… We Also Want D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121