The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. They’re your influencers, and, like your competitors, you need to know who they are.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Some bloggers are more influential than trade publications. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 215

Link Building PR Lead Ranking Lead Scoring 215

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Location: Tennessee, USA. Bio: Mark W. As Executive Director of U.S.-based

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Convince & Convert

AUGUST 19, 2015

Media/influencer kits: A lot of brands create a media or influencer kit they can provide to bloggers and social influencers. One word: Every time you run a campaign or PR push, and money or goods are exchanged, simply ask that the post contains the word “sponsored.” Open communication is underrated.

Ethics 155

Ethics Youtube Blogger Guidelines 155

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

EveryoneSocial

AUGUST 13, 2018

Initially, the concept began as the natural outgrowth of educative marketing—the concept of developing relationships with prospective customers by engaging them with non-promotional and industry oriented conversations. He wrote and spoke about ideas that were innovative and provocative, that demanded thoughtfulness and provided education.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. I was taken aback by the sometimes icy responses from bloggers and influencers initially. More than a proactive partner: an extension of your marketing and PR team. In six months, when the budget ran out, all the momentum that’s been built would go away.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 70

Convince & Convert

MAY 7, 2013

One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget). It’s valuable and educational content that motivates people to register. Human beings are visual creatures. This is not a sales pitch.

Webinar Metrics 158

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 158

Convince & Convert

SEPTEMBER 25, 2015

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Oftentimes, you can get enthusiastic reviews or mentions simply by offering free samples to bloggers, YouTube stars, and well-known personalities within your space.

Tactics 162

Tactics SEO Lead Ranking Lead Scoring 162

Convince & Convert

MARCH 9, 2016

So what happens when the influencer becomes popular and is inundated with PR requests from brands? Today, it’s possible that the girl-next-door beauty vlogger has millions of followers and their own makeup line with the world’s biggest brands—not to mention all the professional gamers, famous mom bloggers, fitness gurus, expert foodies, etc.

Trust Marketing 110

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 110

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Kristine Maloney works for a media relations agency focused exclusively on higher education. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

ClearVoice

JUNE 17, 2019

Many other professional content marketers were asked for their own definition for this LinkedIn post , and came up with all sorts of other takes, from the pragmatic… “Content marketing means educating your consumers about your product and your industry in a comprehensive and compelling way,” said Elizabeth Pop Nikolov of Venveo.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 79

PR Trust Marketing Stats B2B Marketing 79

Onalytica B2B

APRIL 11, 2017

Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. This will help you refine the influencer marketing approach thereafter. Common Misconceptions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Hubspot

JULY 11, 2017

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. BREAKOUT SPEAKERS. ELISSA HUDSON, HUBSPOT. Content & Campaigns Manager.

Hubspot 76

Hubspot Demand Generation Agencies Work Management Top of Funnel 76

ConvertKit

MAY 18, 2020

So after graduating with her business degree, she got a job at a top PR firm in New York City. That PR job is where she learned about blogging as a real profession (her job was to find bloggers for brand sponsorships). Her Aunt Anne, a 62-year-old teacher who instilled in XayLi a love for education, had died of cancer.

PR 76

PR Top of Funnel Creativity Course 76

Webbiquity

OCTOBER 4, 2013

A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands. In her opinion, PR and digital marketing allow businesses to prosper and become influential in their respective fields. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. Invest in Education. You are living out the Porch-y way in being bold. What can you do in your culture to make it fun and acceptable?

Multi-Touch Attribution 101

Multi-Touch Attribution Lead Ranking Case Studies Case Study 101

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 128

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 128

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. From there, it began to grow in the industry as more and more PR professionals adopted it. Image: PESO Model.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. You Can Show What You Know.

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 144

Blogger Planning Outreach Press 144

Hinge Marketing

AUGUST 21, 2015

Blogging as a marketing tool is all about creating value through educating your audience. Think of it as a link building campaign combined with a PR campaign. To get started on your blogger outreach campaign , come up with a targeted list of blogs with content that overlaps yours and pitch them ideas.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Weekly is probably the minimum frequency, though there’s one highly successful blogger I know of who posts only once per month—but all of his posts are 2,000+ words, comprehensive, and extremely well researched.

Paid Content 300

Paid Content Traffic Lead Ranking Blogger 300