ClearVoice

OCTOBER 11, 2019

Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. She now holds an editor position for a custom publication (i.e. I’m not looking for influencers or bloggers.

Branding 81

Branding Brand Identity Tips Ethics 81

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ExploreB2B – Explore B2B – A publishing platform for professionals. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. How did you get your start in the industry? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Marketo users, customer engagement representatives, and advertising executives. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. His Professional Marketing Blog is good too.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Branding Brand Identity Lead Ranking 105

ClearVoice

MARCH 26, 2020

. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” Public relations agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal.

PR 28

PR Advertising Agencies Blogger Dwell 28

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 157

PR Social Media Paid Content Media 157

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Nineteen percent actually publish their own blog while 29% comment on blogs. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen.

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Would they be able to easily find and get in touch with the right person at your company? Heck, at HubSpot, we do it, too!

PR 28

PR Social Media Media Blogger 28

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Marketers have to create a story that customers and prospects want to listen to. Get Customers. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Branding Brand Identity Lead Ranking 72

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Marketing Qualified Leads Leads Lead 120

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com. RSS is still bleeding edge especially for non-bloggers. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. For example, even though HubSpot is an Internet Marketing software company, we share lots of free advice on our Internet Marketing Blog. A post on your company blog will go out to all your subscribers. Reach New Audiences.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used. 4) They refine your messaging.

Press 28

Press Public Relations PR Lead Ranking 28

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.”

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

JUNE 22, 2021

We’ll also explain how to build a content distribution process that targets your ideal customers with valuable content that gets clicks. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Quick Takeaways.

Distribution 311

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 311

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” Publishing Technology.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

JULY 6, 2021

Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Biznology

JUNE 21, 2016

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Well, you can.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

AUGUST 16, 2010

If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. I’ll continue publishing the Social Media Messenger after a short hiatus.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Here are a few ways you can get more content coverage. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Well, just about anything published on grantland.com is about my favorite thing ever. I think we are confusing marketing and customer service.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. As well as keeping your existing customers, one of your primary focuses is bringing in new clients. And what’s the point of all that? Start with a Plan.

Ideal Customer Profiles 271

Ideal Customer Profiles Trade Show Ad Frequency CMO 271