Campaign tracking in GA4: How to ensure your links are properly tagged
Martech
FEBRUARY 1, 2023
While GA4 hasn’t changed or added new UTM parameters, they have become stricter about the values they accept. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated. Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters.
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