Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Opinions 111

Ontraport

NOVEMBER 4, 2019

Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Stats to track in the Convert stage. Number of opportunities. Stats to track in the Fulfill stage. Cost per click (CPC). Average time on page. ROI and first-click attribution.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Hubspot

MAY 4, 2020

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.

Linkedin 87

Linkedin Stats Lead Ranking Lead Scoring 87

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Marketing Insider Group

JULY 6, 2021

While CEOs believe that social media is effective for building reputation, the majority feel that it is not effective at driving results that matter: conversions and sales. (I A few quick stats to give you an idea of the CEO sentiment: Image Source. Quick Takeaways. Indirect Connection to Conversion Points. What does this mean?

Social Media 363

Social Media Media Business Custom Publishing 363

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 243

Paid Content Stats Marketing Budget Webinar Metrics 243

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” And the best part is you can generate more sales directly from your pins on Pinterest! Other interesting stats include: 38% of users are aged 50-64 years old.

Social Media 360

Social Media Advertising Channels Media Business 360

Conversica

SEPTEMBER 30, 2021

But there are other innovations in AI helping businesses better connect with customers and drive revenue opportunities. Intelligent Virtual Assistants, also known as AI Assistants, act as virtual team members helping to engage customers at scale, in hopes of elevating revenue opportunities. Conversational AI in Stats.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cost per Opportunity. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Lead Leads Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cost per Opportunity. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Lead 100

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. Plus, you’ll a waste a lot of money if your content fails to impact some larger pursuit like brand awareness, lead generation, or sales enablement. Here are three great stats that could help you make your case: 1.

Marketing & Strategy 160

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 160

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best.

Statistics 73

Statistics Brand Identity Branding Peer-to-peer 73

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. That’s your opportunity.

Training 151

Training Phishing Lead Ranking Paid Search Agency 151

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 65

Top of Funnel Product Work Management Marketing & Strategy 65

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. This enables more targeted nurturing with email and faster handover to the sales team. Match your lead magnets to blog posts.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 215

Marketing Insider Group

SEPTEMBER 16, 2019

Attaching a percentage to the number of people who prefer a data-based blog with a link back to the source (like we did with the SurveyMonkey poll above) lets readers know that it is not just my opinion, it is a theory supported by statistics. To start, solid numbers give a premise or opinion a bit more legitimacy.

Relevance 197

Relevance Research Opinions Content 197

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. Key Stats: Over 2.8 Key Stats: Over 2.1 Key Stats: 1 billion global users. Key Stats: 199 million daily active global users.

Social Media 125

Social Media Stats Ideal Customer Profiles Media 125

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Social media networks are booming and blogs are part of the everyday online landscape. Deliver more high quality leads for your sales teams. Stop selling!

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Animalz blog

OCTOBER 9, 2024

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. They provide topics for blog posts, social media updates, and email newsletters. It comes with the territory.

Paid Search Agency 70

Paid Search Agency B2B Marketing Work Management Advertising Agencies 70

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Podcasts provide marketers with an opportunity to reach highly targeted audiences. Niche targeting. So…Are Podcasts Worth the Investment?

Brand Identity 135

Brand Identity Branding Advertising Agencies Allocation 135

ActiveDEMAND

OCTOBER 18, 2022

Most reports are full of stats and numbers and pretty graphs that look nice but don’t convey why they are important to the client. Stop Talking Stats, Start Talking Revenue. Are your agency clients thinking, “I see you did a lot of things for us, and these stats look good but does all this make me money?”

Paid Search Agency 68

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 68

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . These stats show a significant problem with current reporting strategies because as we mentioned earlier, one of the top obstacles for marketers is being able to prove to leadership that they should invest in marketing innovation. .

Marketing Attribution 174

Marketing Attribution Top of Funnel B2B Thought Leadership Lead Ranking 174

ClickDimensions

JUNE 16, 2024

Let’s walk through three of the benefits AI has for marketers: Chatbots These are in no way new to the marketing field, but chatbots are evolving with the use of AI to deliver higher quality customer journeys – learning what customers want and how to guide users through journeys that result in sales.

Marketing AI 52

Marketing AI Ad Frequency Marketing Automation Services Trigger Marketing 52

ClickDimensions

JUNE 16, 2024

Let’s walk through three of the benefits AI has for marketers: Chatbots These are in no way new to the marketing field, but chatbots are evolving with the use of AI to deliver higher quality customer journeys – learning what customers want and how to guide users through journeys that result in sales.

Marketing AI 52

Marketing AI Ad Frequency Marketing Automation Services Trigger Marketing 52

Marketing Graham

AUGUST 4, 2024

I’ll refer to ChatGPT and Google in this blog (with special emphasis on B2B marketing), but the advice applies to all search engines and Large Language Models (LLM). That figure will rise and now is the perfect opportunity to get your name on the list. This is potentially a much better opportunity. It just makes sense.

Generation 52

Generation Lead Ranking B2B Thought Leadership WOM 52

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 96

Ideal Customer Profiles Top of Funnel Product Lead Ranking 96

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertising Advertisements 52

The Marketing Blender

MAY 5, 2024

Ever felt like social media is just another time-waster when it comes to B2B sales? But what if you’re missing out on a powerful tool that could transform your sales pipeline? How B2B Sales Can Benefit from Social Selling Social selling done right can be a game-changer for your B2B business. See more stats here.

B2B 52

B2B Cold Calling B2B Sales Social Media 52