Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. You can get started in a few straightforward steps. From the outset, it’s important to understand what you want your content to achieve. Do you want your assets to generate traffic?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But how do you create a strong content marketing program? And how do you measure its effectiveness? It’s not a sales pitch. It’s your chance to really prove that you are better than your competitors.

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. There is plenty of room for profit, but as a leader, you have to stay on top of where your money is going. There is plenty of room for profit, but as a leader, you have to stay on top of where your money is going.

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service.

Case Studies 109

Case Studies Case Study Studies Marketing Management 109

Tony Zambito

DECEMBER 9, 2020

Over time, we can build assumptions about how things work. The year 2020 will go down as the most challenging year for businesses in many decades. Where substantial investments in product development and go-to-market strategies can be wasted. And to improve sales to new buyers. How things are supposed to be.

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

Lead Forensics

MAY 16, 2024

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. When did you last take a critical look at what you’re doing and how you’re doing it? Planning and scheduling are good places to start.

52

52

Contently

APRIL 28, 2022

But your editorial calendar could and should change even if your overall strategy does not change much over time. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Marketing Insider Group

FEBRUARY 27, 2023

Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down? If you’re still not convinced, we don’t blame you. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. No problem.

Lead Ranking 249

Lead Ranking Planning B2B Thought Leadership Lead Scoring 249

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 108

Cost Per Click Google Optimization CPC 108

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Simply put, you run the risk of losing money. What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

Lead Scoring 205

Lead Scoring Lead Ranking Allocation Analytics 205

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Creating a roller coaster ride with twists and turns that can be stomach-churning for marketing and sales organizations. The global pandemic adding fuel to anticipated behavioral shifts on the part of buyers.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions? Many elements influence ecommerce conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. But we want to help you understand why both are vital to your marketing strategy and how to make both effective. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. Helping simplify the overwhelm is where Funnel Envy can help. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Content marketing is a long game.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

The Marketing Blender

NOVEMBER 30, 2023

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? You’re not alone. In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. Let’s dive in!

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Content Standard

AUGUST 5, 2022

Entering the end-of-year sales sprint, we’re faced with the fact that corrective measures like hiring new reps, transforming our websites, or targeting new customer segments aren’t likely to bear fruit before 2023. ” Last month, I mentioned that content is your brand’s most adaptable marketing resource.

Planning 131

Planning Top of Funnel Paid Search Agency Work Management 131

Lead Forensics

MARCH 5, 2024

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. When did you last take a critical look at what you’re doing and how you’re doing it? Planning and scheduling are good places to start.

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. Read this for better time management.

B2B Sales 123

B2B Sales B2B Marketing Work Management Marketing Management 123

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. In B2B marketing, exclusive marketing through ABM saves you resources as you can focus on a few accounts that are most likely to purchase from your brand. Align Your Sales and Marketing Teams.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects. How do you do that?

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Sana Commerce

FEBRUARY 19, 2023

The most common question might be: “If I’ve already set up EDI with most of my clients, why should I consider adding a web store?” We understand that you have questions. By automatically placing orders, EDI decreases processing costs and order handling time considerably. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Velocity Partners

JUNE 20, 2023

We feel it when we get a 6:00pm “have you got five mins?” But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. Play dead and switch off marketing spend until it’s over (usually in the name of efficiency and waste reduction). Slack message.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Can you take steps to automate the data entry? Don’t just look to speak to sales-ready leads.

Lead Generation 108

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 108