KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

WriteSpark

MAY 14, 2013

However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Presenting opportunities for backlink building. The last two benefits make a guest blogging strategy indispensable to a firm’s SEO performance.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

JANUARY 4, 2023

LinkedIn: DaveGerhardt (150K followers). Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Company: Heinz Marketing. LinkedIn: MattHeinz (51K followers).

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Blog this on Blogger.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision.

Statistics 98

Statistics Advertising Agencies Paid Search Agency Allocation 98

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. bgtheory | LinkedIn. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. Blog at WordPress.com.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. Your blog should be an essential component of your lead generation strategy. Get Social.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Blog this on Blogger. Share this on LinkedIn. Anatomy of a Blog Post: A Writing Checklist. Tell me what you think.

Ning 100

Ning Digg Buzz Blogger 100

KoMarketing Associates

APRIL 10, 2020

This means taking a closer look at the web pages that are down period over period and analyze ways these pages can be improved, regardless of the external factors present. A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

KoMarketing Associates

FEBRUARY 24, 2015

Keyword Strategy Development – Every new asset presents an opportunity to be found in search; don’t forget to apply a keyword target. The idea of utilizing visualizations easily leads to marketing with video and the integration of images and graphics. The key is in broader marketing objectives accomplished. For Image Markup.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. KoMarketing 2013 Presentations.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely.

Personalization 100

Personalization Ning Business Content 100

Onalytica B2B

APRIL 5, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 10 Online Marketing Experts to Watch, Forbes. I give 100+ presentations per year.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40